Podcasts are evolving from a niche format to a mainstay medium. With figures and data reinforcing podcast growth, one cannot help but question: “Is podcasting the next big thing – or...
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How to Monetize Your Podcast the Right Way
Podcasting has evolved dramatically from being a sort of niche, underrated thing that some people did in their spare time to a near-universally appealing medium with tons of podcast shows....
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Why Brand Strategy Is Everything in Marketing
Brands are so much more than just a logo or a name. To be successful, you must have a brand strategy. Why do you think the terms “Kleenex” and “tissue”...
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Podcast Advertising in 2023: What’s Next?
As Albert Einstein once wrote: “People like us who believe in physics know that the distinction between past, present and future is only a stubbornly persistent illusion.” So what is...
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