Simplicity, minimal distractions and reassurance are among the essentials for a successful payment page. There’s a lot at play when it comes to converting a user into a subscriber — engagement, enough added value, reassurance, a good UX, customer support… and...
Price, access to free content, commitment and technical issues were the 4 qualitative reasons why people don’t pay for news according to a recent study by Groot Kormelink, professor in Journalism Studies at Vrije Universiteit Amsterdam. The report, published earlier this...
Put Poool’s statistics section to work in analyzing and optimizing the performance of your audience conversion strategies! This is a write up of a recent Poool webinar. Prefer to watch rather than read? Find it here. The statistics section of the...
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