Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities. Both audiences seek value, with a...
The post Try These 7 B2C Influencer Marketing Tactics for B2B Success appeared first on TopRank® Marketing.
What is B2B influencer marketing? I get asked this question quite often. Especially by non-marketers, who have the assumption I...
The post Here’s How 11 Expert Marketers Define B2B Influencer Marketing appeared first on TopRank® Marketing.
In today’s market, you’ll be hard-pressed to find an avenue of marketing that’s both free and effective. Despite what some...
The post Everything You Need to Know about B2B Influencer Contracts and Payments appeared first on TopRank® Marketing.
“We want to do influencer marketing!” We hear this a lot. But it tends to come with other questions: “How...
The post Why You Need an Influencer Strategy (and How to Build One) appeared first on TopRank® Marketing.
Have you noticed familiar names popping up in the comments of every single one of your favorite accounts’ social media...
The post What Marketers Should Know About Influencer Pods appeared first on TopRank® Marketing.
Would you pay Justin Bieber to create a video about your company’s SaaS offering? How about contracting Kim Kardashian to...
The post How Does B2B Influencer Marketing Actually Work? appeared first on TopRank® Marketing.
Developing a good influencer marketing strategy is key for any company aiming to authentically connect with customers. People are now more doubtful of regular ads and prefer to listen to...
The post Why an Influencer Marketing Strategy Is Your Next Smart...
Here at TopRank Marketing we do more than just plan and execute B2B influencer marketing programs. We also conduct research...
The post 2024 B2B Influencer Marketing Statistics and Trends appeared first on TopRank® Marketing.
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