User-generated content (UGC) has transformed how we interact on popular platforms like Instagram and Facebook. It encompasses a wide range of content forms, created and shared by users. Enter customer-generated...
The post UGC vs. CGC in User Generated Content: What’s the...
Why UGC Creators and Influencers Play Different Roles in Brand Marketing

In the past, feedback from readers came in the form of comments, letters to the editor, and other similar methods. Today, these forms of input (and more) have been grouped under the umbrella term “user-generated content” (UGC). This term encompasses a...
10 Examples of Social Proof Being Used to Engage Website Visitors

You’re passing by two coffee shops and start craving a cup of joe. The odds...
... How to Scale Your Ecommerce AOV Using User Generated Content

User-generated content (UGC) is a vastly popular topic in the digital marketing industry and it’s...
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