Category: Marketing Strategy

Welcome to the April 2025 edition of Koozai’s Digital Marketing Newsletter – your go-to roundup of the biggest stories, trends, and expert advice across Digital Marketing, SEO, PPC, Content and Digital PR. This month, we bring you major updates from Google,...

Here at Koozai, we’re specialists in all things search marketing. From SEO and content marketing, through to PPC, digital PR and analytics, we’ve specialised in analysing and forecasting search data, keywords and trends, as well as delivering award-winning digital marketing campaigns...

It’s Friday afternoon and we’ve got some exciting news to share! We are delighted to announce that Koozai has been named as a Finalist for the ‘Stand Out Small Integrated Digital Agency of the Year’ accolade at the UK Digital Excellence...

In the fast-paced world of digital marketing, staying ahead of trends, leveraging statistics and sourcing reliable insights can be essential for success online. From SEO and content marketing to PPC, paid media, social media and digital PR, each specialism of digital marketing...

Top 28 Digital Marketing Agencies in the UK [2025 Edition] Are you looking for the best digital marketing agency in the UK? Finding the right marketing partner can significantly impact your business success. Whether you need SEO, PPC, content marketing, or...

In today’s rapidly evolving business landscape, companies need to adopt robust marketing...

The post How Digital Reporting Shapes Future Marketing Strategies first appeared on Brandyou Digital Agency.

In today’s competitive digital landscape, partnering with a professional web designing agency...

The post The Role of Web Design in Branding and Customer Trust first appeared on Brandyou Digital Agency.

In today’s competitive market, brand building has become an essential part of...

The post The Role of Content Marketing in Brand Building first appeared on Brandyou Digital Agency.

Mixed media modeling (MMM) is hands down one of the most important exercises you will every perform as a marketer. A technique that evaluates the relationship between marketing activities and...

The post Mixed Media Modeling (MMM): Understand Your Marketing Efficiency in...

When it comes to promoting your dental practice, it’s vital that you stand out amid the competition. With so many practices vying for attention in your area, having a solid...

The post 13 Dentistry Marketing Strategies to Put Your Practice On...

Sora AI, OpenAI’s newest AI model, is staged to change the marketing and business worlds, at least as far as video production is concerned. This AI breaks the mould even...

The post How Sora Changes Marketing and Business Dynamics appeared first...

Artificial intelligence (AI) is flipping the script in marketing. Thanks to data analysis and automation, ads are more on point, campaigns run smoother, and customers are more satisfied.  You’re missing...

The post How AI Marketing Strategies Are Changing Marketing appeared first...

Marketing has evolved dramatically over the years. From catchy jingles on the radio to sophisticated ads on social media, the transformation is clear. Today, we’re at a crossroads. Traditional marketing...

The post Old School Marketing vs. Digital Marketing Trends: Still Cool?...

Our end of year review is finally here (2023 was a doozy, and it’s all thanks to AI!) and we thought we’d share our standout breakthrough marketing takeaways. The popularization...

The post Breakthrough Marketing Strategies & Lesson Learned from 2023 appeared...

About the author: Sophie Roberts is Founder of Hampshire Digital, the community network for businesses and marketers in Hampshire, and Managing Director of Koozai. With over 29 years’ of experience in digital marketing in Hampshire and London, Sophie has worked both...

Finding a digital marketing agency you can trust is no mean feat. We know. We’ve been around since 2006 and have seen many agencies come onto the scene, and, in a lot of cases, go. Not us though. Trusted by 100s...

This post was updated November 2023. If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing...

The post 23 Digital Marketing Trends You Can’t Ignore in 2024...

Updated November 2023. If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. And the key to getting...

The post 100+ ChatGPT Prompts to Scale Your Marketing Campaigns...

Thanks to the genius Barbie movie marketing strategy, this film has been a cultural phenomenon since its release, grossing over $162 million in its opening weekend (the biggest opener of...

The post 4 Lessons We Can Learn from the Barbie...

Bet you’ve never heard this one before: an economic downturn can be the best time to try breaking into a...

The post Grow Your Base: B2B Market Entry Strategies appeared first on B2B Marketing Blog - TopRank®.