Category: Content

Your audience should come first when it comes to content marketing. Yes, you should take a strategy-first approach. That strategy should align with business goals and the overall digital marketing strategy. Ultimately, though, why are we really going through all these...

There needs to be a synergetic relationship between marketing and sales in order for your B2B to thrive. In companies where the two departments have a fractured relationship, this could impede progress and harm the lead generation and sales processes. If...

It’s true that when it comes to content marketing, you need to give your existing strategy enough time to work. The same is true for your digital marketing strategy as a whole, of which content marketing plays an integral part. Although...

When it comes to creating quality content for your B2B website as part of a winder digital marketing strategy, it is a good idea to develop a content marketing strategy that will get the job done. The better the content, the...

We all know by now that content marketing is the backbone of B2B digital marketing success. Content is what draws traffic to your website. Well-created content will benefit your ranking in search engines. Good content will educate visitors and help them...

It’s all too easy to coast through your content marketing without giving strategy a second thought. Some never developed a strategy in the first place. Others spend some initial time developing a strategy, but never follow up to ensure things are...

Content marketing is an essential, foundational component of digital marketing. Yet, not all content marketing is created equally. The best content strategies took time to develop, and then a strategy isn’t any good unless someone is implementing it! There are certain...

It’s true that content marketing creates the foundation for most of your digital marketing efforts. Most strategies that are part of digital marketing are further enhanced by content, including SEO, because great content becomes more visible in the search engines and...

Content marketing is an interesting blend of precise analysis, sprinkled in with some big-picture thinking. Sure, you need to nail down the details of your content marketing strategy. However, if there are so many details that you’re getting bogged down and...

If you want to achieve your business goals, it’s true that you need to have a strong presence online. One of the best ways to do this is to build up your content marketing because it is a foundational activity. Without...

It’s true that AI tools have the capability to write content for you – but that doesn’t meant that you should use them that way. At the end of the day, human writers will have an edge over machine-generated content. Machine-generated...

Understanding the sales funnel is an essential skill because it enables you to convert prospects into paying customers. You need to understand every nuance of the sales funnel and how it all relates to your audience in order to have a...

It’s true that both social media and content fuels success for B2B. However, when putting together a digital marketing strategy, it’s too easy to consider them as separate entities. The truth is, they work best to fuel success when considered together...

When it comes to digital marketing, your branding is so important to the larger picture. As a business, it helps to take the extra effort to define your brand and discover how it can be used to enhance your digital marketing...

It’s true that digital marketing is in place to facilitate B2B growth, and at the foundation of these endeavors lies the content marketing strategy. Content creates the foundation of most digital marketing strategies. It has been our experience that content can...

Writing content for your digital marketing is a lot tricker than it may first appear. Sure, your in-house team may be perfectly capable of writing content, but there is so much more that goes into it than that. There’s a big...

It’s true that every business needs a solid content marketing strategy. Where content marketing thrives is that it enables businesses to connect directly with their ideal audience. This means that every piece of content that is created needs to be done...

When you work with a Fractional CMO, you have a few choices as to how you can approach it. You can hire them with the general objective of strategizing and overseeing your marketing efforts. The other approach is that you can...

Many of us think that content marketing is simply about creating content and hoping people read it. However, there really is a lot more to it than that. When done right, it can enhance the sales cycles in ways that other...

In many ways, content marketing can be looked at as a foundational activity for digital marketing. It can accomplish a lot, such as nurturing leads, improving organic traffic, and even branding. Yet, in order to optimize content marketing efforts, the strategy...