Category: PPC Blog

Who Are the Top PPC Agencies in 2025 Looking for the best PPC agency to help you skyrocket your business growth? Whether you’re scaling your eCommerce store, driving B2B leads, or promoting a SaaS platform, finding the right partner is essential....

Welcome to our May 2025 edition of Koozai’s Digital Marketing News Update and this month, we’re diving deep into the impact of AI on digital marketing. With Google having recently confirmed it is expanding the depth of AI Overviews (its generative...

Welcome to the April 2025 edition of Koozai’s Digital Marketing Newsletter – your go-to roundup of the biggest stories, trends, and expert advice across Digital Marketing, SEO, PPC, Content and Digital PR. This month, we bring you major updates from Google,...

It’s Friday afternoon and we’ve got some exciting news to share! We are delighted to announce that Koozai has been named as a Finalist for the ‘Stand Out Small Integrated Digital Agency of the Year’ accolade at the UK Digital Excellence...

Some argue that marketing in construction and the built environment has lagged behind other sectors in adopting modern digital marketing strategies while relying too heavily on word-of-mouth and traditional relationships. While true to an extent, this view is now somewhat outdated,...

Landing pages have the power to transform clicks into loyal customers or leave visitors drifting away. In this blog, I dive into the world of landing pages, their critical role in PPC campaigns, and how they can significantly impact your website’s...

Author: Sophie Roberts, Managing Director of Koozai. Couldn’t make it to BrightonSEO this Spring? Then you’ve come to the right place! If you’re working in digital marketing, or were just too busy spinning plates to make it to all of the...

Often as a business we are asked a range of questions as to why PPC isn’t working or what can be done to improve the performance of this essential channel. Below we go over the most commonly asked questions and some...

Digital marketing has become a crucial aspect of modern business, and Manchester, being a hub of commerce and industry, is home to some of the best digital marketing agencies in the UK. These agencies provide a range of services, from search...

A call to action (CTA) is an essential element of any advertising campaign, and Google Ads is no exception. A CTA is a statement or phrase that encourages the viewer to take a specific action, such as visiting a website, making...

A good conversion rate for Google Ads depends on a variety of factors, including the nature of your business, your industry, and your target audience. However, there are some general benchmarks that can provide a starting point for evaluating the effectiveness...

Are you new to the world of digital marketing? Perhaps you’ve had a website for some time but it’s not really making any money, or you’re launching a new ecommerce website and want to get your ducks in a row? It’s...

To create an effective negative keyword list for Google ads, first, you need to understand what a negative keyword is and why it’s important. Google defines negative keywords as “Negative keywords let you exclude search terms from your campaigns and help...

Is there a way to make your Google Ads always rank first? The short answer? Yes! But first, let’s talk about why this is important. Getting your ads to rank first can benefit your business in many ways. It can lead...

Google Ads is a powerful tool for your business. It’s a great tool to get in front of people who aren’t yet aware of your business as well as letting you reach people who are looking to make a purchase or...

Facebook’s dynamic ads are very to set up once you have a list of items ready to upload. It’s even easier if you have an e-commerce site that can be linked to your Facebook ad account as this can reduce optimisation...