Category: target audience

The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Updated December 2023. From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step...

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23 Digital Marketing Trends You Can’t Ignore in 2024

This post was updated November 2023. If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing...

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9 Successful Digital Marketing Case Studies That Boosted Growth

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency....

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5 Steps to Developing Successful Pillar Content

Updated July 2023. Wondering what pillar pages are and what the difference is between a pillar page and a topic cluster? In this ultimate guide to pillar page SEO, I...

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Digital Marketing 101 — A Crash Course for Business Owners

Digital marketing is the practice of using digital technologies to promote and market a product or service. It involves utilizing tactics such as search engine optimization (SEO), content marketing, email marketing, social media marketing, and more. To succeed in digital marketing,...

34 Digital Marketing Trends You Can’t Ignore in 2023

This post was updated December 2022. At one time, artificial intelligence, voice search engine optimization (VSEO) and the Internet of Things (IoT) advertising were ambitious concepts bordering on the ridiculous....

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Affiliate vs. Super-Affiliate

Whether you are an affiliate program manager, the head of sales or marketing, own the company, or are just part of the broader sales or marketing team, it is likely that you are constantly looking for new affiliates to join your...

This Easy-to-Use Tool Will Help You Find Publishers and Content Creators to Collaborate With

How are you promoting your brand? If you have all of the must-haves – a well-designed and mobile-friendly website, a good social media presence, consistent content – and you’re ready to focus on building up your promotional strategies, it may be...