Let’s be honest — when’s the last time your resume actually landed you a job?

Not just a reply. A real job. Something exciting. A role that got you.

For me? It’s been a while. And that’s because in 2025, the resume isn’t the main character anymore. Something else is.

I used to spend hours tweaking my resume. Changing fonts, bullet points, buzzwords. Submitting it through job boards that felt like black holes.

But here’s what actually worked: people finding me online, seeing my work, and reaching out before I ever applied.

That’s when it hit me — the game had changed. If you’re still betting on resumes alone, you’re missing the real opportunity.

Let me show you what’s working right now.

1: Put Yourself Online

Not just your face. Your work. Your thoughts. What you care about.

✅ Post short insights on LinkedIn

✅Write blog posts about how you solve problems

✅Share results from campaigns you’ve run

Why? Because in a noisy world, visibility wins. People don’t hire what they can’t see.

Pro Tip: Just share what you know. Don’t overthink it.

2: Have a Portfolio Website

I made a simple one-pager with what I do, the results I’ve created, and how to contact me. That one link has brought in more freelance leads than all the cold emails I ever sent.

Use Carrd or Notion if you’re starting simple.

Pro Tip: Add one section called “Wins” — actual screenshots or numbers. No fluff.

3: Write 1–2 Case Studies

Not a novel. Just a story.

📌 Problem
📌 What you did
📌 What happened

That’s it. Publish it on Medium or LinkedIn. You’ll be surprised who reads it — recruiters, founders, hiring managers.

Pro Tip: Title it like this → How I Took a Failing Ad Campaign From 0% to 200% ROAS in 3 Weeks

Make it spicy.

4: Build in Public

It’s not about being an influencer. It’s about letting people see your process.

Whether you’re testing new ad copy, optimizing a sales funnel, or experimenting with ChatGPT prompts — show it. Talk about it. Share results.

Pro Tip: Tweet once a day about what you’re building or learning. People follow momentum.

5: Get Testimonials

I don’t care if it’s from a client, a co-worker, or your ex-boss — get people to talk about what it’s like working with you.

It’s social proof. And social proof beats any resume line.

Use testimonial.to or just screenshot a nice Slack message and post it.

Pro Tip: Ask for it right after a win. Not six months later.

🎁 Wrap-Up

Look, I’m not telling you to delete your resume.

Just stop putting all your hope in it.

2025 isn’t about paper credentials — it’s about real proof. Real voice. Real presence.

If people can see your work, your thinking, and your energy before they even talk to you…
you’ve already won half the battle.

That’s the move. That’s what gets you hired now. 👇 Drop your experience or questions in the comments — I read every one.