The 12 Essential Internet Marketing Strategies You Need to Succeed

Internet Marketing Strategies: Imagine opening Google Earth and viewing our planet from space. From this vantage point, you see the entire world as one unified sphere. As you zoom in, continents become visible, then countries, states, cities, and eventually, individual neighborhoods and houses. Marketing works the same way.
At the highest level, “marketing” encompasses all efforts to promote products or services. Zoom in slightly, and you’ll see traditional marketing divided into print, television, radio, and digital realms. Zoom in further on digital, and internet marketing emerges with its own distinct landscape.
Internet marketing itself isn’t a single strategy but rather a collection of interconnected approaches — like examining someone’s landscaping after zooming all the way down to street level. While these strategies overlap and complement each other, understanding each one’s unique attributes allows marketers to craft more effective campaigns.
This article breaks down internet marketing into twelve distinct-yet-complementary strategies. It’s important to note that these categories are somewhat “fuzzy” and overlapping. They influence each other in complex ways, and focusing exclusively on just one is unlikely to yield optimal results. The most successful digital marketing campaigns leverage multiple strategies working in concert.