Home Services Marketing in 2025: What’s Driving Real Results Now

In 2025, I’m still hearing it: “Did AI kill SEO?” Or, “Should we even bother with organic search anymore?”

The honest answer is: SEO still matters — but it’s not what it used to be. Especially in the home services world, where leads come from a mix of local visibility, fast response, and platform layering.

What’s really working now is omnipresence. Not just showing up on Google — but showing up everywhere your customer looks. That includes:

• Google Local Services Ads (yes, those boxes at the top of the page)
• Tight, well-targeted search ads with phone-ready landing pages
• A Google Business Profile that’s more than just claimed — it’s optimized
• Video — short, authentic clips that build local trust and show up in search
• And response systems that follow up within minutes — not hours

What doesn’t work anymore? Waiting for organic clicks alone. Or launching a campaign with no follow-through.

If you’re in HVAC, plumbing, painting, roofing — or any local service — your edge isn’t just being online. It’s being ready, being everywhere, and being fast.

I broke down what’s driving real results for home service companies this year in a recent post.

You can read the full piece here:
https://www.fulcrumconcepts.com/whats-really-working-for-home-services-marketing-in-2025