A recent 2024 Carnegie Endowment study revealed how the Bharatiya Janata Party (BJP) leveraged its…

A recent 2024 Carnegie Endowment study revealed how the Bharatiya Janata Party (BJP) leveraged its vast market power and digital advertising capabilities to exert clear strategic pressure on major social media platforms, not only suppressing the voices of opposition parties but also promoting BJP-affiliated content through algorithms. The report specifically mentions Meta, whose internal documents confirmed that BJP-supporting pages and posts were systematically amplified, while opposition leaders’ content was either “flagged” or had its reach reduced. The report verifies that Meta deviated from political neutrality in India, making decisions that clearly favored the ruling party. Similarly, international reports about X (formerly Twitter) indicate that coordinated online harassment campaigns were not inadvertently amplified but were boosted due to algorithmic view enhancement, which BJP-supported troll networks exploited. Former X employees, speaking off the record, revealed that accounts linked to the BJP, even when reported, were not suspended but instead placed in “manual review.” Independent AI systems like Grok have openly described this situation as “abuse of influence and tech enabling,” stating that the BJP used its political power to create an environment where social media companies provided it with amplification without counter-narratives. Several independent researchers, such as Digital Rights Lab India, have noted that between 2019 and 2023, Meta prioritized nearly 80% of political ad spending from BJP-related accounts in the “priority” category, while opposition ads were often rejected on the pretext of technical errors. X adopted a similar approach, where coordinated abuse tags like “boycott opposition” were elevated in the trending section, and accounts of users raising allegations were shadow-banned. The Carnegie report verified these findings with data and internal communications, concluding that this sets a dangerous precedent for digital democracy, where the ruling party’s algorithmic advantage grants it unequal and biased benefits. This is a verified truth, not a half-truth, as reports have proven that the BJP used its influence, and companies like X and Meta enabled it.

Disclaimer:

This article has been written solely for general information and discussion purposes. The information presented is based on publicly available legal documents, court judgments, and official sources. The author’s intention is not to defame, insult, or harm the reputation of any individual, organization, or institution. If any fact presented here is found to be incorrect or incomplete, any legal expert or concerned person may provide their suggestions, comments, or clarifications, which the author will promptly incorporate.

© This content is the original creation of the author and is protected. Unauthorized copying, reproduction, or distribution without permission is strictly prohibited.

DIXIT GABA

karnal