5 Reasons Why Native Advertising Is a Must-Try for Small Businesses

Native advertising has become a buzzword in the advertising industry in recent years.

Native ads are advertisements that blend in with the content of the website, providing a non-disruptive way of advertising to the users. In this blog, we will explore why native ads are growing small businesses in the UK.

We will discuss the high click rate, lower budget, and greater reach of native advertising.

What are native ads?

Native ads are advertisements that blend in with the content of the website. These ads are designed to be non-disruptive to the user’s experience. The ad is made to look like a part of the content, which makes it more likely for users to click on the ad. Native ads can be in the form of articles, videos, or any other content that can be shared on the website.

Why are native ads growing small businesses in the UK?

Small businesses in the UK have limited budgets when it comes to advertising. Native ads are an effective way of advertising for small businesses because they are cost-effective. Native ads are cheaper than traditional forms of advertising, such as TV or radio ads. They also have a higher click-through rate (CTR) than traditional ads.

Higher click-through rate (CTR):

Native ads have a higher click-through rate (CTR) than traditional forms of advertising. According to AppNexus, the average click-through rate for native ads is 0.80%, which is more than eight times higher than the click-through rate for display ads. Native ads are more effective because they blend in with the content, making them more appealing to the user. Users are more likely to click on a native ad because it appears to be a part of the content.

Require a lower budget:

Native ads are cheaper than traditional forms of advertising. Small businesses in the UK have limited budgets when it comes to advertising, and native ads provide a cost-effective way to advertise. According to a survey by The Manifest, fewer than 40% of small businesses spend less than $10,000 on advertising each year. Native ads are an effective way for small businesses to advertise because they are cheaper than traditional forms of advertising.

A greater reach:

Native ads have a greater reach than traditional forms of advertising. According to Forbes, native ads provide a better user experience, which makes them more shareable. Native ads are more likely to be shared on social media, which increases the reach of the ad. Native ads are also more likely to be seen by users because they blend in with the content.

Less annoying:

Native ads are less annoying than traditional forms of advertising. According to a recent study by Word Stream, 73% of consumers dislike pop-up ads and find them extremely annoying. Native ads provide a better user experience because they blend in with the content. Users are more likely to click on a native ad because it does not interrupt their browsing experience.

Native ads are an effective way of advertising for small businesses in the UK. Native ads have a higher click-through rate (CTR), are cheaper than traditional forms of advertising, and have a greater reach. Native ads provide a better user experience, which makes them more appealing to users. Native ads are an effective way for small businesses in the UK to advertise and reach a larger audience.

FAQs:

What is the difference between native ads and display ads? Native ads blend in with the content of the website, while display ads are separate from the content.

How can I make my native ads more effective? Make sure your native ads are relevant to the content of the website and provide value to the user.

How do I measure the success of my native ads? You can measure success through the main metric that you’ve selected for success. This can be website clicks, form submissions, product buys and even blog reads. Determine what success looks like for you and measure that.

If you’re looking to get started with Native Advertising then click HERE to find out more.

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