Leverage Your Existing Content To Meet Your Business Goals

You know that creating high-quality plays a role in the success of your business. When it comes to your digital marketing strategy, content is an important foundation. It isn’t always easy to come up with fresh content though. If you have content goals for your business, creating content needs to be done on a regular basis. Good news! You can leverage your current content to create new content. Here are some things to think about when repurposing your content:

Determine Your Content Goals

Before you begin creating new content from old, determine what your goals are. Some ideas for business goals that can be achieved through repurposing content include:

• Attract new customers
• Improve brand awareness
• Improve search engine results through SEO
• Educate those who read your content
• Create brand loyalty
• Generate more sales/revenue

A few things to remember:

Content Can Encourage Leads. Your content, which educates people, can result in a request for a free trial or registering for an online or offline event. Because leads provide more than an email address, you know they find value in what you’re offering.

Content Can Increase Subscribers. If your goal is more social media followers, your content matters. If you’re offering valuable information, in a variety of styles, you are going to appeal to a wider audience.
• Content supports sales. If increased sales is your goal, remember that content for this goal should provide proof to potential customers that will help them decide to choose your service or product.

Now, here are some ways you can begin to repurpose your content:

Turn Blog Posts Into Longer Content

Blog posts are a valuable source of content ideas. In order to decide which blog posts to turn into longer pieces, you should first find out which ones have performed the best. By using analytics, you can discover which topics are driving the most traffic. You can use this same tactic with social media posts. If you find certain topics are getting a lot of attention, and align with your business goals, that’s a good place to begin.

You already know these topics are ones your target audience is drawn to so creating long-form content will be beneficial to you both. Long-form content can help you to establish yourself as an expert who provides helpful information that answers your target audience’s questions. Consider writing ebooks, guides, and whitepapers.

Use Ebooks for Blog Material

If you’ve written ebooks or other long form content, they can be broken down to create a series of blog posts. In an ebook, you may briefly describe a certain concept, but if you turn it into a blog post, you may be able to flesh it out a little more.

By creating blog posts from longer pieces of content, you will not only add to your website content, but have social media posts to go along with them as well. As a business, boosting SEO and driving more traffic to your website is an important goal which can be achieved through fresh content and social media posts.

Create Different Content

Breaking up written content with other types of content now and then is a nice change of pace for both you and your audience. You can turn some of your written content into infographics, videos, and podcasts. Infographics do well on social media as people are drawn to images.

Videos and podcasts can help your business to reach new audiences. With story features on almost all social media platforms now, you can create snippets of information to share with people.

Repurposing your content will help with your content marketing strategy by expanding your content’s reach, maintaining your content publishing frequency, boosting your SEO efforts, and growing your online presence.

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