Sustainability in Digital Marketing Digitalization in marketing opened a wide door for businesses…

Sustainability in Digital Marketing

Digitalization in marketing opened a wide door for businesses to grow to unimaginable lengths in recent years. As the business grows, demands from customers grow simultaneously.

The revolution in Digital marketing has brought awareness among people regarding Business Practices, including but not limited to Values, Ethics, and Culture that a business follows before they make a purchase or hire service.

People have become Environmentally conscious like never before; from Choosing an eco-friendly product to setting trends about recycled/ Refurbished products, the focus on the environment and sustainability has become crucial.

The purchase decisions in recent years revolve around the sustainability of the product/service that directly impacts business growth. This is where the business should take initiative about becoming environment-friendly.

Role of sustainability in Digital Marketing:

Digital Marketing is one of the most lucrative industries in the business world. As Business people are ready to invest in eco-friendly services that minimize pollution and improve sustainable living, digital marketers should keep sustainability in mind before delving into business.

Depending on the type of digital marketing service, the sustainability practice differs, hence it is important to have an apparent knowledge of incorporating sustainability into the service offered.

Sustainability in Digital marketing can help in,

• Minimizing Carbon Footprints emission,

• Cuts down on excess Energy consumption,

• Supports creating a Safe and Secure Environment for the present and future generations.

This, in turn, helps to attract a larger customer base eventually making a way through sustainable living.

How to do digital marketing sustainably?

1. Understand the ethics and morale of the business.

2. Know what they want to deliver to their target audience.

3. Keep the message clear and concise to avoid too much space consumption.

4. Compress the image or video to the size it will be displayed on the webpage.

5. Insist on the role the business undertakes to advocate environmental crisis.

6. Spread awareness about the importance of a green environment through campaigns.

7. Address customer concerns virtually.

8. In case the company follows new-age sustainable practices, highlight them so that the customer becomes aware of such a practice.

Apart from the above-mentioned points, there are a few effective ways to incorporate sustainability into digital marketing, like

E-Mail marketing:

E-Mail marketing is an effective and efficient tool when it comes to lead generation and product/service promotion. But how can a digital marketer introduce sustainability into their business? It is Simple. Having a clear knowledge of the business’s target audience will give a proper outline of the number of e-mails to be sent. With that information in hand, one can reduce over-the-board e-mail marketing which harms the environment.

From sending 200 e-mails a day to sending only 75 e-mails will have a positive impact on environmental friendliness. Keep the size of the E-mail as concise as possible.

De-Clutter and reduce digital pollution:

When it comes to eco-consciousness it is not only about keeping the environment from pollution. It is time for people to acknowledge the fact, digital Pollution has become a major contributor to Environment Hazards. Numerous factors add to digital pollution including but not limited to Excess data storage, video running in the background, and using various search engines that do not follow green hosting.

• Do not squeeze in unnecessary data, store important data in the cloud system and delete the remaining junk from the system.

• Keep the inbox clean, delete emails that are no longer needed, and remove attachments that are not in use.

• Use websites that run on Renewable energy which will leave less impact on the environment compared to websites that run on non-renewable energy like fossil fuel.

Benefits of sustainability in digital marketing for business:

Loyal Customer Base:

When the business comes clean about its authenticity, values, and ethics along with the sustainable practice they follow, customers will come forward to make purchases or hire service from them. They might even become Regular customers.

Brand Awareness:

The younger generation has brought a revolution around environmental friendliness and they are the ones that decide the sustainability of business in the market. Their sight now falls upon business transparency and authenticity, if the business can qualify for both criteria then there is no doubt the company will be in the spotlight. Brand awareness drives maximum sales for businesses and that can be achieved if they are keeping up with environmental standards set up by the customers.

Organic growth:

The younger crowd can take up business success to greater heights organically and help the business to stay at the top as long as the promises are satisfied.

Sustainability in digital marketing is not only for business growth, it will also have a positive impact on the environment that benefits every single person alive and yet to come.