What are marketing tools?

Marketing tools are techniques, resources and digital programs that help companies promote their products and services effectively. These tools also help advertisers implement marketing campaigns and track their progress afterward.

Marketing campaigns allow a company to engage with customers directly, so organizations may use varied types of tools to collect and analyze key information. Each type of marketing tool serves a unique purpose, so businesses often use multiple options to implement their marketing strategies.

Types of marketing tools

Organizations can use multiple marketing tools for various purposes. Here are some common types of marketing tools with specific examples:

1.)Marketing analytics

Marketing analytics involves studying consumer and industry data to support a company’s advertising campaigns. Modern businesses typically use digital tools that collect and categorize this data automatically, allowing marketing staff to observe new trends in real time.

By using a marketing analytics tool, you can learn key information about a company’s consumer base including its demographics and preferences. You can also review a competitor’s business activities. This approach allows you to identify more leads and optimize marketing strategies for different campaigns.

Here are seven examples of marketing analytics tools to consider:

Improvado

Oribi

MixPanel

Heap

Semrush

Kissmetrics

Formisimo

2.)Landing pages

Landing pages are optimized website forms that a company creates for a specific marketing campaign. Customers can often access these web pages from external links on a promotional video description or email. Many modern companies create landing pages to build brand awareness, generate leads and optimize sales. By using a digital tool, you can create landing pages using templates and graphic designs optimized for online engagement.

Here are eight examples of landing page tools to try:

OptiMonk

Unbounce

ClickFunnels

Carrd

ConvertKit

KickoffLabs

Swipe Pages

GetResponse

3.)Search engine optimization (SEO)

Search engine optimization (SEO) involves developing website content that ranks higher in major search engine results pages (SERPs), which algorithms curate. If a company’s website ranks high in the search engine’s algorithm, it’s more likely to appear on the first few pages of a relevant keyword search.

Many digital tools can help you research these keywords and track any changes on one platform, which may increase a campaign’s productivity overall. You can also use an SEO tool to review your website’s current ranking in the SERPs, test new keyword options and develop your optimization strategies.

Consider these seven examples of common SEO tools:

Ahrefs

HubSpot

MozCast

Keyword Hero

Seolyzer

SplitSignal

Ryte

4.)Social media marketing

Social media marketing involves using company profiles on social media websites to raise brand awareness, engage with customers and advertise products or services. Social media marketing tools allow you to optimize key tasks, such as creating posts, sharing links, researching tags and commenting on customer replies.

For example, you might use a social media tool to schedule one advertisement to post on multiple platforms simultaneously. These programs can also help you locate a company’s target audience, generate reports and track engagement metrics.

Here are eight examples of social media tools to try:

Hootsuite

BuzzSumo

SocialPilot

Brandwatch

Social Champ

Buffer

eclincher

Socialert

5.)Influencer marketing

Influencer marketing refers to official product or service endorsements by online celebrities with multiple followers. These individuals may also represent a specific community or interest areas, like makeup or video games.

Influence marketing tools can help you identify online celebrities whose follower base matches a company’s target audience. They can also allow you to maintain business relationships with these individuals and identify the most distinguished users in your market.

Consider these six examples of influencer marketing tools:

BuzzStream

Upfluence

NeoReach

Influencity

Mavrck

HYPR

6.)Video marketing

Video marketing typically refers to paid commercials that play before an online video hosted by a streaming service. Companies may also post video advertisements on their websites and social media profiles.

Using specialized tools for video marketing can help you edit raw footage and optimize content for both desktop and mobile browsers, which may increase your viewership. They can also help you set a posting schedule and identify relevant keywords to tag for different streaming platforms.

Here are eight common examples of video marketing tools to try:

Vidgeos

Vimeo

TubeBuddy

Hippo Video

Wistia

Biteable

Animaker

Wideo

7.)Customer relationship management

Customer relationship management (CRM) describes any techniques or programs that help you cultivate positive relationships between businesses and their customer base. Using a CRM tool during a marketing campaign allows you to review key customer data, including their personal information and purchase history.

Many tools allow you to analyze their purchasing trends and segment them into different consumer groups. As a result, you may better identify which advertisement strategies can help a company entice its customer base. CRM tools can also help you manage rewards for customer loyalty programs and track interactions.

Consider these five common CRM tools for marketing:

Zendesk

GreenRope

Nutshell

SugarCRM

Intercom

8.)Brand reputation management

It’s often important for companies to establish and maintain their brand’s reputation. Brand reputation management involves reviewing any discussions of a company so you can better understand consumer points of view on a product or service. Specialized programs allow you to search for relevant keywords in a database, streamlining the process overall. By using a brand reputation management tool, you can learn which marketing campaigns have positive reviews. These efforts help enhance brand strategies and protect a business from unexpected public relations (PR) incidents.

Here are six brand reputation management tools to try:

Brand24

Reputology

Brandwatch

Digimind

YouScan

SentiOne

9.)Event marketing

Event marketing involves building awareness through online and offline promotional events. Common examples of promotional events include conferences, seminars, speaker presentations, workshops, trade shows, awards shows and pop-up shops.

Specialized tools allow you to plan each step of an event successfully and organize these work efforts. They can help you develop a registration form, post advertisements on different platforms and track attendance. By using event management tools, you may increase a company’s brand awareness and learn new information about its target customers.

Consider these eight examples of event marketing management tools:

Bizzabo

Webex Events

Cvent

Attendease

Asana

Judgify

BrightTALK

Social Tables

10.)Lead capture

Lead capture occurs when an online visitor becomes a potential customer. Many companies add a form on their website or landing pages that causes lead capture. These forms ask for information about a company’s customers, including their names and email addresses, in return for a discount or reward.

Specialized programs often provide aesthetically appealing forms you can customize, then host on a company’s website. Using this type of tool may help you convert more leads and better identify target customers. Here are seven common examples of lead capture tools:

Typeform

Gravity Forms

Turnstile

ConvertFlow

Leadformly

Hello Bar

Leadpages

11.)Email marketing

Email marketing involves promoting a company’s products or services by emailing advertisements to target customers, including subscribed members. Specialized tools can help you organize a company’s email marketing campaigns, develop new messages and maintain lists of addresses.

They also allow you to schedule emails according to a campaign timeline and track inquiries from customers who reply to messages. By using email marketing tools, you can optimize an email marketing process and better communicate with a consumer base.

Consider these seven examples of email marketing tools:

Mailchimp

Sender

Benchmark Email

Saleshandy

Sendinblue

Respona

Omnisend

12.)Marketing graphic design

Marketing graphic design involves adding visual elements to promotional content. Some common examples include infographics, memes, illustrations and social media banners. Marketing graphic design may also describe a webpage’s layout and other elements, like font types and color schemes.

Specialized software can help you develop aesthetically appealing content that best appeals to your target audience. You can also use these programs to store designs for multiple projects and share them with your colleagues or supervisors.

Here are eight common examples of marketing graphic design tools you can use:

Canva

Design Pickle

Adobe Spark

Venngage

Blender

DesignWizard

Adobe Color CC

GIMP

Summary of Five(5) of the Marketing Tools examples, uses and how they are being deployed in marketing campaigns

1.)Oribi – This tool is basically analytics on steroids. It will automatically track all the events on your website and come up with the suggestions of things that you could be doing to improve your performance. It’ll look at things like your conversion funnels, traffic sources, identify the strengths, opportunities for improvements. It pretty much does a lot of stuff automatically for you with its useful features, some of which are includes :

Insights and Trends

Events Tracking

Funnels and Correlation

Reports

Marketing Attribution

1. Insights and Trends

When you get overwhelmed with the piles of data, then market insights come to the rescue. With Oribi, you can get a clear vision of how to turn the data into action. With Oribi, get complete insights into the market and the ongoing trends, so you always know what your company needs to make its presence impact.

With Oribi, you get to:

Understand the latest trends and always stay ahead of the game

Get powerful insights

Access only the relevant information

2. Events Tracking

Till when are we going to depend on the developers to track the progress of any project? With Oribi, you need NO technical knowledge. Oribi makes you fully independent of the developers. It automatically tracks every button you click and the page you visit for you.

With Oribi, you get to:

Not maintain any events. All the events or projects are updated automatically.

Define all your conversion roles without even getting into the technical stuff!

Also, you can track and compare multiple events and campaigns by their UTM.

3. Funnels and Correlation

If you are getting good traffic to your website already, do you want to stop with that? We cannot be satisfied just with a tad. You need to consistently optimize your website, to drive more and more traffic every day. Oribi’s optimization features help you to understand what works and what does not work for your company.

With Oribi, you get to:

Get to know when you lose prospects, even across domains.

Know which event drives maximum conversions to you.

Never miss anything with Oribi’s great insights!

4. Marketing Channel Analysis

You do not want to end up investing in the wrong channels every time, do you? Unlike Google Analytics, Oribi guides you in every prospect. It gives a clear indication of the possible profit-making media. Oribi helps you spot the channels and quickly acquire the most engaging ones that lead you to a greater conversion rate.

With Oribi, you get to:

Stay always on top of new referrers and spot opportunities.

Evaluate how much every channel contributes to your conversion rate.

Compare multiple campaigns with the help of Oribi’s UTI.

5. Visitors Journey

Every visitor visits with a different intention to your website; you cannot count on everyone. It is not easy to understand every visitor’s pattern. But how about we tell you that with Oribi, you get to know each visitor’s standard way? You can keep track of what they are showing interest in and what is making them bounce of!!

With Oribi, you get to:

Connect email addresses to match the journey with all your visitors.

You get to keep an eye on every segment’s journey with th help of Oribi’s smart filters.

You could keep track of a single visitor through different sessions and multiple domains.

6. Reports

When you could make a report in just one click, why would you spend hours making one? With Oribi, you get excellent customized reports of your work to share with others. You do not have to keep track of all your prospects to make an insightful report because Oribi keeps track of your steps.

With Oribi, you get to:

Have excellent marketing reports to flaunt off your work to others.

Customize the look, logo, and data of the report the way you want.

You can also schedule your reports to make them share with others automatically.

7. Marketing Attribution

All the social media platforms like Google, Instagram, or Twitter have different touchpoints. That could be a great issue when dealing with several platforms at once. With Oribi, you get to connect to the touchpoints automatically. You do not hassle between all the marketing activities when Oribi is there.

With Oribi, you get to:

Uncover all the touchpoints involved in a conversion.

Choose different models to keep track of all of your activities

Define the ideal acquisition strategy to meet up all your goals.

To access all these features, create an account with oribi at oribi.io

2.)Ahrefs – What is Ahrefs?

Ahrefs is known primarily as a backlink authority checker, but it is much more than that. This digital marketing tool provides valuable information about backlinks and SEO. It offers SEO features like ranking monitoring and keyword tools.

How much does it cost?

Ahrefs offers four different types of plans for your business. The price is determined by your type of plan and whether you choose monthly or annual billing.

5 Ahrefs tools to help your SEO plan

When you subscribe to Ahrefs, you’ll get access to numerous beneficial tools for your business. Here are five of the most beneficial tools for your business’s SEO plan.

Site Explorer

Content Explorer

Keyword Explorer

Rank Tracker

Site Audit

1. Site Explorer

Ahrefs’ Site Explorer tool helps you analyze your site’s backlinks. You can see how many backlinks you’ve earned and compare that to your competitors. This tool is great for giving your insight as to how you compete against your competitors in terms of backlinks and traffic.

2. Content Explorer

Content plays a valuable role in driving leads to your site and improve your SEO ranking. The Content Explorer tool helps you analyze topics to see their popularity. By utilizing it, you can work to improve your content marketing campaign.

3. Keyword Explorer

Keywords are a crucial part of SEO. Ahrefs’ Keyword Explorer tool helps you find relevant keywords for your campaign. This tool has over 3 billion keywords in its database, so you can feel confident that you won’t run out of suggestions.

4. Rank Tracker

Rank Tracker monitors your Google ranking on desktop and mobile. The goal of SEO is to improve your site’s ranking to reach more valuable traffic, so it’s important to track your rank and see how it changes over time.

5. Site Audit

When you run your SEO campaign, there’s always a chance that problems will arise or errors will occur. With the Ahrefs Site Audit tool, you don’t need to constantly check your site to ensure it’s running smoothly. This tool will analyze your site to look for common SEO problems.

To access this marketing tool features, go to https://ahrefs

3.)Hootsuite – Hootsuite is famous for its ability to help you publish content, plan your social media calendars, create account-specific streams that keep you organized, and organize your many different social communications in one place. But there are other, more niche features that you’ll discover as you use the tool.

For example, here are two Hootsuite social features you don’t want to sleep on:

1. The catalog of ideas in Inspiration

Do you ever hit a wall with marketing content generation for your social media calendar? Well, Hootsuite’s got your back.

You can browse through this nearly endless source of inspiration for new social media content ideas. Each content idea is a three-parter, including:

A sample post that you can open in Composer to customize and schedule

A description of how and when to use it

A list of best practices for creating variations on the idea

2. The Best Time to Publish feature

This Hootsuite Analytics feature gives you automatic suggestions for the best time to post based on your unique audience. You don’t have to do any data-crunching yourself. Simply schedule your content for the future, and when you go to choose your time, Hootsuite will make suggestions for you.

Price: Included with every Hootsuite plan, starting as low as $99/month.

Who it’s for: Content creators, brand managers, marketers, and small business owners. Businesses of all sizes.

To access, click https://hootsuites on your browser.

4.)Asana – Asana is an example of a Marketing Software tool. Although it is mostly known as a Project Collaboration tool, marketers can use it to build, run, and manage their Marketing Campaigns. This can improve the chances of Marketing teams having successful Marketing Campaigns Managing multi-channel marketing campaigns.

With Asana, you can make sure everyone knows your marketing goals and expectations. Then, your team is free to run wild with ideas, not deadlines. Empower your team to seamlessly and efficiently plan, organize, and execute marketing activities from start to finish.

To access this tool, go to asana.io

5.)Canva – What is Canva?

Canva is a graphic design platform, where you can create posts for any social media using ready-made templates for free and paid. You don’t need to be a professional graphic designer to use Canva. The platform was built to solve the problem of having to use other tools which can be very complex to learn for people. Anyone can learn and use Canva in no time.

Is Canva free?

Canva has both free and paid services. A free account can also be sufficient, as it also comes with readymade templates, which you can edit easily. The only added benefit of having a pro account is that you have access to other beautiful features like background removal, resizing, scheduling for social media, and so on. You can also get a pro account for free with 30 days trial period, then you can decide to pay or have a free account.

Digital Marketing with Canva

Canva is an easy and time-saving tool for digital marketing. One can easily pick up a template, edit the texts and images and quickly upload them on their social media platforms.

You don’t have to sit for hours to edit a piece of content.

The positive side of using Canva is that you can create amazing posts for every social media page you own within minutes.

It’s easy to work and collaborate with the team members, so you are always on track.

-Planning or Scheduling Content

Canva gives you an option to schedule the content within the app for pro users. It also has a calendar, that gives you a note of special events on different dates and months, so you can create content relevant for that day. The app gives you an all-in-one solution for marketing your brand.

To access these features on Canva, go to https://canva.com on your browser or download the mobile app version.