With the widespread use and popularity of the internet, every business owner wants to ensure an online presence. That being said, their attempt to maximize their exposure in online platforms did not just begin in this pandemic, rather it started way long before that.

Furthermore, traditional brick-and-mortar store owners have figured out the importance of online presence, especially during the pandemic and so they are moving online with optimized local advertisements. Remember, you can not get the best out of your local ads without optimizing them properly.

In today’s article, we will not only be looking at how to do local advertising for your business but also know the ways to optimize local ads properly. Now without any more fusses, let’s take a deep dive.

How to advertise locally — Importance

The concept of optimizing your site for local SEO is not a new phenomenon. Rather it started its journey back in 2003–2005 when search engines started showing results on the basis of location.[1] Since then it has evolved to a great extent, and it gained great momentum after the Pigeon update which took effect in 2014.[2]

Like regular SEO benefits, local SEO, as a part of, how to do local marketing, has the potential to acquire both online and offline visitors to businesses. So, make sure that it is an integral part of your regular SEO strategy.

If you are not convinced yet, here are a few facts to look at:

• “46% of all searches on Google include local intent.” [2]
• “62% of consumers will disregard a business if they can’t find them online.”[2]
• “97% of users have searched online to find a local business.” [2]

• “Every month, searchers visit 1.5 billion locations related to their Google searches.” [2]
• “78% of local searches on mobile result in an offline purchase.”[2]
• “88% of potential customers look for online reviews before choosing local services.”[2]
• According to Wesley Young, “Consumers believe that smaller businesses are better known for quality, personalization, and trustworthiness.” [3]

These are the important aspects you should know before you learn how to advertise locally.

How to Do Local Advertising to Brand Your Local Directory Business (How to Advertise Locally)

Now, if you do own a local business like a local directory business, you must advertise locally to get substantial customer traction for your business. This section will shed light on the numerous ways you can adopt in an attempt to maximize your brand goodwill.

Here are a few ways how to do local advertising:

• Local SEO
• Ask for Reviews & Testimonials
• Apply Content Marketing Strategy
• Target Local Email Marketing
• Localize Your Social Media Marketing
• Run Paid Advertising (Both for Search Engine & for Social Media)
• Get Listed on Other Trusted Listing Sites
• Conduct SMS Marketing
• Start Customer Loyalty Program
• Take the Advantage of Local Media
• Create a Referral Program

This article was originally published at Directorist, a flagship product of wpWax marketplace. Ready to dive deeper into the juicy details? Visit here to read the full piece!