10 Powerful Email Marketing Tips To Sell Your High-Ticket Coaching Offers/Courses Effortlessly —…

In your high-ticket coaching/course business, if there’s one channel that will not disappoint you, is the email channel.

Unlike social media, you don’t have to worry about the ever-changing algorithms, and following the latest trends. As a coach/creator, your job is to teach and help people, not to worry about this technical stuff.

Of course, email involves little to no drama but still, you need to follow the right steps to maximize your earnings from it.

In this article, I’ll show you the 10 tips that will help you to sell your premium coaching offers/courses effortlessly.

Tip #1. Know Who You Are Writing For

A business is nothing without its customers and audience.

That’s why it’s so important to know who they really are.

If you go wrong here, you are in for more future troubles in your biz.

I have come across many coaches/creators who are not even clear about their target audience. As a result, their content is all over the place. Not only are they losing their time & energy while creating aimless content but also the sales. Not really a good situation to be in!

Knowing your audience makes so many things easy. When you know your audience, you can:

• Come up with unlimited content ideas (even better than what ChatGPT or other AI tools suggest)
• Come up with unlimited product ideas (multiple products will open more sales opportunities for you)
• Build a better and strong relationship with them. The more you know them, the deeper and high-quality your content & products will be. This will not only increase your authority amongst your audience but also give you a solid edge over your competition.

When it comes to writing email content, it all boils down to how better you know them.

Now, the question arises — how can one know one’s audience better?

It’s not complicated.

Here are the 3 simple ways:

1. Have regular conversations with your followers, subscribers, and ex-customers. These conversations can take place through emails, DM chats, or even phone/video calls. You can ask them questions about their challenges, desires, and your products. To make it easy for you, I have created an e-book that contains 50+ such questions. You can access it here.
2. Conduct regular polls, surveys, and quizzes. You can leverage social media and survey tools to conduct polls & surveys. For example, you can create quizzes on Instagram stories, polls on FB/LinkedIn, and surveys through emails.
3. Track your competitors. You’ll find tons of information about what your audience really needs by deeply observing the social media/blog comments and product reviews of your competition. You can also join their free & paid communities to find what your audience really wants.

Once you follow the above steps, you’ll get tons of information about your audience/customers to know and understand them better.

Tip #2. Build A High-Quality List

All your efforts will go down the drain if you don’t build and maintain your list the right way.

When you hear people talking about making big sales from a small list then it means their list quality is actually very high. (no magic spells involved here!)

So, how can you build a high-quality list?

You can do it in the following ways:

1. Create a super-relevant lead magnet:

Your lead magnet is the entry point of your email list. It determines the quality of your list.

Poor lead magnet = poor quality subscribers

Great lead magnet = high-quality subscribers

Your lead magnet should have the following qualities:

1. It should be short and to the point (no 50+ page ebooks, please!).
2. It should target a specific audience.
3. It should solve a specific problem and give them a small win.
4. It should be relevant to your paid offer.
5. It should prepare your audience to purchase your high-ticket offer.

Steps to create a high-quality lead magnet

1. Identify a problem that your audience is going through
2. Plan your content
3. Choose your format — small video training(15–30 min), email course, blog post, or an automated webinar (60–90 min)

How to use your lead magnet to build your email list, the right way:

1. Put it everywhere: Build it and they will come attitude is not going to work here. You need to put in consistent efforts if you really want your email list to grow. And, the first thing to do is by showing your target audience that it exists. You can put it in your social media profile banners, links, website popups, and your own online groups(if you have one). People need to see it multiple times before they sign up.
2. Pitch it in your content: Whenever you create a social media post or a blog post, always make sure to always place it at the end of the post. But make sure that the lead magnet is related to the post.
3. DM Pitch: Whenever someone follows you/becomes your friend/connection or likes/comments on your posts on social media then you can offer them your lead magnet as a gift — this is the warm DM method. The other way is the cold DM method where you can make a list of your ideal clients and offer them your lead magnet as a way to solve their problem. People are more likely to positively respond to this cold value pitch than to a typical sales pitch.
4. Partnerships: This method is criminally underrated. Partnership marketing is one of the best ways to build your email list full of your ideal clients. You just have to find the business owners who share the same audience as yours and pitch your partnership proposal. This method involves lead magnet swapping and appearing as a guest on podcasts/webinars.

2. Maintain the health of your email list

Another key to a high-quality list is to maintain its health.

In order to do that, you would need to:

a. Remove subscribers who haven’t opened your emails in the last 6 months

b. Encourage replies from your subscribers

c. Segment your email list based on your audience behavior and demographics.

d. Personalize your emails — sending the right email to the right person at the right time.

e. Stay away from spammy email practices e.g. clickbait subject lines, pushy emails, too many emails, too many links inside emails, etc.

Tip #3. Create superior quality content

The higher the quality of your content, the better would be your chances of making sales.

The purpose of superior quality email content is not just to build a solid relationship with your audience but to turn them into your lifelong customers.

So, how to improve the quality of your email content?

It’s no rocket science but just 3 simple ways:

Way #1 — Know them better: Details of it I have already discussed in point #1.

Way #2 — Put daily effort: Quality doesn’t improve automatically or overnight. You have to put in enough reps. If you are just starting out in your email marketing journey then your quantity should undoubtedly be more (at least at the start). After sufficient practice, you’ll notice drastic improvements in your content quality.

Way #3 — Leverage data: You can use the data that you collect during your audience and competitor research, to add value to your content.

To make it simple for you, I have created a new content-creation framework — DIIPPS.

This framework will help you to strategize and plan your content in a better way. Once you are clear about what content you are creating, there’s no way it’s going to be inferior.

DIIPPS stands for 6 types of email content:

D- Desire-building Content: This type of content is meant to build the desire for your products amongst your audience.

I- Informational Content: This type of content is meant to educate your audience about new topics.

I- Inspirational Content: This type of content is meant to inspire them and shift their belief and perspectives.

P- Personal Content: This type of content is meant to build a close bond with your audience. You can share your personal relevant stories to form a connection with them. The purpose of stories is to build resonance. Forming a resonance is super-important. If there’s no resonance then they will not be able to connect with what you write hence ignore it. If they don’t read then they won’t buy which means a loss in sales.

P- Problem-solving Content: This type of content is meant to solve their problems/challenges. This content should show them that you understand them better and your products are a great way to ultimately solve their problems.

S- Sales-inducing Content: This type of content is meant to prepare your audience to purchase your products. It’s true that the above types of content are also meant to do the same job but you’d always need to push a little further to generate sales. And, this type of content can help you with that. This content includes email content you’d send during product launches, upsells, cross-sells, and post-purchase.

Tip #4. Leverage Copywriting

The first important thing is your offer, and the second is your copy.

Your copy has enough power to take your business to heights but only if it’s used to sell the right product to the right audience at the right time. (You can’t sell an iPhone to a pigeon with a coo(L) copy..).

Following are the 10 essential copy tips you must remember before writing your email copy.

1. Know well the why behind your copy before writing it.
2. Know well the audience that you are writing for. Write to one kind of audience at a time.
3. Choose the right tone according to the subject matter. Add humor wherever possible — remember wherever not everywhere.
4. Your copy should sound energetic to read and not desperate. Write copy in such a way that positions you and your product as an authority and makes your audience excited to buy.
5. Make it conversational. Write it in a way that your audience can understand.
6. Write in simple words. Don’t try to sound clever otherwise, you would be proven an idiot. Always choose clarity & simplicity over cleverness.
7. Avoid using too much jargon. Don’t be a corporate robot. Give your audience room to breathe, seriously.
8. Don’t make your copy too long that it takes ages to read. Even if in some cases a long copy is the need then at least make it interesting so that your audience doesn’t sleep while reading.
9. Use short sentences. Add line breaks.
10. Choose active voice over passive voice.

If you follow the above 10 tips then definitely your copy is going to be of higher quality.

Tip #5. Leverage psychology

Selling is hard but there’s one thing that can make it easy — that’s psychology.

It plays a significant role in how your ideal customers make their purchase decision.

If you want to sell your high-ticket products effortlessly and don’t want to lose customers then there’s no way you can ignore it.

You can use these in your email content and campaigns.

There are 10 psychological triggers that you should use:

1. Reciprocity: If you want to receive more then you have to give more. Offering something of value, such as a free preview or sample lesson, can create a sense of obligation in your subscribers to reciprocate by purchasing your offer.
2. Scarcity: This is powerful. It makes people take fast action otherwise they would just keep procrastinating. Use it at the time of the launch.
3. Loss aversion: Highlighting potential risks or drawbacks of not purchasing your product, such as missed opportunities or lost skills, can create a fear of missing out and motivate people to take action. People hate to lose. Convince them that they’ll miss out on the transformation that your course/coaching would help them achieve.
4. Authority: Highlighting your credentials or accomplishments can help to establish your expertise and make your program more appealing. Show that you are the real deal — someone that they can trust.
5. Social Proof: Showcasing testimonials or reviews from satisfied customers can help to build trust and credibility, and demonstrate that other people have found success with your program/offer. If you don’t have any testimonials yet then use your own experience/results as proof — walk the talk!
6. Liking: Using the principle of liking can be an effective way to establish a connection with your audience and encourage them to engage with your email content. You can do this by providing valuable content, personalizing your emails, and building a strong bond with your audience.
7. Anchoring: Providing a reference point, such as a comparison to the cost of other programs or the value of the knowledge and skills that will be gained, can help to make the price of your seem more reasonable. Make your low tiers appear easy to reject in comparison to your high tiers.
8. Contrast: Contrast psychology is a powerful tool in sales and marketing, and it can be used effectively in emails. Use it to create a sense of urgency and show the value of your program, and you will increase your chances of converting readers into customers.
9. Curiosity: Curiosity is the most powerful trigger of all. Humans are curious beings. They always like to know more about things that seem incomplete, mysterious, and novel to them. You can leverage this trigger in your email subject lines, and email copy — tease the content inside the email, create knowledge gaps, use cliffhangers, etc.
10. Framing: Presenting your program as a solution to a problem or challenge that your audience is facing can make it more relevant and valuable to them.

Read this post for Tips #6 — #10.