Why You Should Adopt a Data-Driven Marketing Strategy

A lot of companies like to claim they have a data-driven marketing strategy, because it makes them appear more sophisticated. But half the time, businesses don’t even know what it means to be truly data-driven.

In this post, we dive into the ways you can inform your marketing strategy with, you guessed it, data.

As a quick precursor, if you don’t yet have Google Analytics on your brand’s website or some equivalent data collection tool, we strongly urge you to set that up!

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For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

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