Level Up Your Auto Advertising in 2023

Digital advertising is a vital tool to get your auto dealership in front of the right online users. As we head toward the new year, now is the perfect time to reflect on your digital marketing strategy and what isn’t working to level up your lead generation and boost sales in 2023.

Paid Search

Demand-based advertising on Google and Bing is foundational to digital advertising as the most cost-effective means of driving low-funnel leads to businesses. Serve ads to low-funnel users searching for keywords valuable to your business. Choose the campaign objectives that make sense for your dealership’s goals. 

Ensure that the ads you are serving users are always accurate and up to date with dynamic search tech that updates the ads in real time when a user performs a model-specific search.

Display

Shoppers aren’t likely to purchase a car the first time they research a vehicle. Keep your brand in front of your website visitors and in-market users across websites as they are on the journey to a purchase.

Dynamic remarketing campaigns enable you to feature actual inventory in the display creative. Leveraging dynamic ad tech, you can show previous website visitors the exact inventory they looked at on your website — just like e-commerce.

Facebook and Instagram

Facebook offers dynamic ads and robust targeting to capture in-market car shoppers for your dealership. Combining active management and smart strategies, inventory-specific ads make Facebook advertising especially effective for auto dealerships looking to generate high-quality, low-funnel leads.

Facebook offers a wide range of targeting options, including remarketing, similar-to-remarketing, first-party data, and third-party data advertising across its various ad types.

Vehicle Ads

Debuting in 2022, Vehicle Ads are one of the biggest additions to automotive digital advertising in the last decade. Dealers can now seamlessly advertise new and used inventory with prominent, photo-based, top-page visibility in Google Search results for matching keywords. Users searching for vehicles will see photos and key information about new and used vehicles, taken directly from live inventory feeds and dynamically updated as inventory changes.

YouTube

Communicating your dealership’s unique values in video format builds a stronger, more emotional connection than words or static images. Leverage the video search engine to generate awareness and website visits for your dealership. Keep your business front and center for in-market audiences and previous website visitors with high-quality video creative that sets you apart from the competition.

Reduce production time and production costs with dynamic inventory video ad tech, synced to your website’s live inventory to create video content at scale. With inventory-specific videos for new models, you can run precision-targeted remarketing and buying intent campaigns that feature live inventory to reach low-funnel shoppers.

Connected TV

Capitalize on the still-growing streaming audience to reach in-market users with video ads that provide the experience of traditional TV advertising with the benefits of digital advertising. Small and large businesses can take advantage of efficient and scalable advertising spots on hundreds of publishers and marketplaces across the CTV ecosystem.

Target only the individuals who are known to be in-market for your products or services. Create and target cohort audiences based on a combination of first-party and third-party intent data. Get highly specific by focusing on key demographics, interests and intent, custom segments, and retargeting.

Streaming Audio

Leverage the same targeting capabilities as CTV for streaming audio advertising across audio sources like Spotify, Soundcloud, and more.

Ready to hit the ground running in 2023?

Get started with a free digital analysis from Adpearance. Our team of digital strategists will assess your market and current rankings to identify specific opportunities for your business to stay ahead of the competition. Please contact us if you have any questions.

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