Top 5 Tricks for SEO in 2024

SEO is the Search engine optimization (SEO) helps your website rank better in search engine results. For instance, if users search for a product or content available on your website, good SEO can ensure that your site is among the first results. Such visibility can translate into increased web traffic.

A marketing report reveals that SEO helps companies improve their conversion rate. Marketers agree that SEO activities contribute to high organic traffic (traffic arising from unpaid results in search engines). Websites appearing on the first page of Google Search results pages or search engine results pages (SERP) are more likely to receive clicks than those on the 10th page.

1. Create unique Title tags and meta description: — For better SEO your website should contain unique title tags with appropriate keywords that would help the website rank better in terms of SEO. Moreover, the description should reflect what do you want to convey through your website to your user and what is your website about. Some of the rules for making a SEO friendly title tag and description can be :-

(i) Every webpage of the website should have unique titles and descriptions.

(ii) Every title should not exceed 70 character or more and similarly description should be not more than 160 characters.

(iii) Place keyword at the beginning of the tag.

2. Improve Website overall performance and page loading speed :- Website loading speed is also an essential SEO factor that can make your website rank better in SERP’s.

A Website loading speed also affect the conversion rates of your user. It is seen that those websites that takes less time to load (around 1sec) have better conversion rates as compared to those who take about 5 sec or more to load. Ultimately these things affect the user experience and google prioritizes your website depending on these factors.

We can check our website’s overall performance and page loading speed from this google tool named as Google Page Insights.

3. Use Backlinks :-

Backlinks allow you to connect two websites. Earning backlinks is an important component of off-page SEO because it increases your ranking. Backlinks allow search engine algorithms to trust your website and rank it higher.

You should aim to obtain backlinks from authoritative websites (use this website to determine whether a specific site is authoritative). If you own a small business, getting your fans and influencers to share your links on social media can help boost the appeal of your website.

Some of important techniques of making backlinks are :-

1. Social Bookmarking

2. Business Listing

3. Classified Ads

4. Profile Linking

5. Blog Post

6. Article Post

7. Guest Blogging

Here are other tips for earning backlinks:

• Create quality content. Invest in high-quality content that can convince other users to link to it.
• Use influencers and social media platforms. You can partner with influencers to mention your brand in their social media posts. Your website will receive more traffic and backlinks whenever users click on links included in the posts.

4. Learn from your competitors: –

You should always keep an eye on your competitor because in the digital marketing industry if you know about your competitor strengths and weaknesses then you can use it to your advantage.

SEO analysis tool like Moz and Ahrefs can be used analyse huge amount of data of your competitor and can also help you analyse the website as well.

Focus areas should include:

• Backlinks: — If your competitors have more better and credible links, they will likely outrank you in search engine results. Check whether your competitors have backlinks from authoritative and trustworthy sites. Next, identify the sites where most of their backlinks come from and determine whether you can make backlinks from those sources or not.

5. Content is the ultimate king

Content is the base for every website. Every marketer should aim for a good quality content which is SEO friendly and to produce better content, consider adding the popular keywords that you identified from your competitors and ultimately this will help you to have better ranking than your competitor. Furthermore, it’s crucial that the content matches the search intent. In other words, it should address whatever action or information users in your target market are seeking.