Hey there!

Welcome to another episode of #favourshortletters. Content Marketing is the art of business storytelling. As a content marketer your goal is to create content that will attract and retain your target audience.

Ever heard the quote that “ humans buy with emotions then justify with Logic” ?

Lemme explain…

People often make purchasing decisions based on their emotions or feelings, and then later use logic or rationalization to justify their choices. In other words, emotions play a significant role in influencing buying behavior, and people tend to find logical reasons to support or explain their emotional decisions after the fact.

Your story should resonate with your audience.

As a content Marketer, do your research on your audience, what they value and how you can help educate them.

In summary, content marketing is the art of communicating with your prospects and customers

without having to sell to them.
Create helpful, engaging content that your prospects and customers can enjoy and learn from.

My name is Favour and I write on everything and anything Content Marketing. Follow me for more amazing posts on content marketing.