DIGITAL MARKETING TOOLS YOU NEED FOR YOUR BUSINESS

DIGITAL MARKETING TOOLS YOU NEED FOR YOUR BUSINESS

Are you a digital marketer or a small business owner handling digital marketing?

To boost your digital marketing strategies, you will need to implement certain tools that can help you improve your marketing strategies and ROI.

These tools will keep you organized and make necessary customizations and automations. whenever needed.

Familiarizing yourself with free digital marketing tools in 2023 is a great starting point.

In this post, I am sharing 6 creative and efficient tools you can implement in your business. Before that let’s get into what digital marketing tools are and how they can impact your business

Digital marketing tools are software that makes your digital marketing life cycle more efficient.

For example, when you have multiple channels to manage, you realize how tiring the process of manual posting is. With scheduling tools, all the hassle goes away. You get to schedule posts for the rest of the week and get the task off your head.

As a business owner or digital marketer, you need to be up-to-date with tools that can greatly impact your business and implement them.

If you are smart and able to do your research, you can find free, effective tools, saving you the expense of paying for them.

List of 6 digital marketing tools to implement in your business in 2023

1. Metricool — It’s extremely challenging to run multiple social media pages without implementing some of the tools.

Having all your data in one place makes it easy to analyze your data and create reports to create better strategies.

Metrticool is a great software that keeps track of your social media presence across all major platforms

It brings together all social media platforms and is great for social media managers to avoid logging in and out of accounts which may bring security issues, especially for international teams

The juicy part is that you can monitor your competitor’s social media activities.

Metricool provides the following features: Social media analytics on the following platforms Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, YouTube, Google My Business, and Twitch

You also get access to competitor activity,content planner, hashtag tracker, and inbox management

2. Canva — This is great graphic design software for just anyone. With thousands of professionally made templates, you can easily create and customize your design in minutes.

This is an amazing choice for both beginners and professionals looking to create quick graphics. It’s a tool for not only creating promotional materials but also statistics, thanks to its graphic features.

3. Mailchimp — Email marketing is a necessity for most businesses nowadays.

Do it all with Mailchimp, an email marketing and social media tool with lots of great features.

The tool is very useful for email campaigns that allow you to engage with your audience. MailChimp is a well-known name in the email marketing industry.

4. Google Trends — This is a software that lets you know what topics people are searching for in a given location

It measures keyword popularity and volume, which can help you refine your marketing campaigns and understand where your potential customers are.

This free tool has plenty of takeaways, whether you’re researching keywords, looking at your competitors, or developing a local SEO strategy.

5. Slack — Businesses use slack every day when communicating with their clients about new campaigns, and projects and sharing useful content among teams.

When you have a team for your project and are looking for an effective communication tool, slack comes into play.

6. Google Analytics — This is a free analytics tool that gives you an in-depth look at your website and/or app performance

Digital marketers understand the importance of analytics in their marketing campaigns. It can help organizations in evaluating top sources of user traffic, measure the success of their marketing activities and campaigns, track goal completions (such as purchases and adding products to carts), identify patterns and trends in user engagement, and obtain other visitor information such as demographics.

CONCLUSION

If you are a business getting started in digital marketing, Do your research and make the most of free tools; thereafter, measure the impact made by the tools on your business. When you find greater potential with specific tools, you can go for paid versions.

There is no one-size-fits-all size fits it for digital marketing tools. You have to try out and find tools that meet the specific needs of your business