Take Your Business Online : An O2O — GMB Digital Marketing Strategy

Image prompt by author formulate with Chat GPT ; Image Credit to Dalle

A vibrant digital artwork showcasing a bustling city street transitioning into a dynamic, virtual online world. In the foreground, a small, traditional brick-and-mortar store with a ‘Google My Business’ sign is seen, indicating its physical presence. Above the store, an array of colorful digital graphics symbolizing SEO, digital marketing, and local SEO strategies emerges, forming a bridge to the online realm. In the online space, there are visual representations of search engine optimization tools, digital content marketing, and a glowing, interactive Google interface where businesses are highlighted. The scene encapsulates the integration of offline to online business strategies, emphasizing the importance of digital presence in today’s market.”

Take Your Business Online : An O2O — GMB Digital Marketing Strategy Kindle Edition

With COVID lockdowns forcing more of those purchases online, the e-commerce market is growing quickly. The Pandemic pushed more people to shop online and some estimate that there are nearly 50 times more transactions occurring through e-commerce than conventional retail.
The internet affects the U.S. economy in a variety of ways.

Consumers spend about $12 trillion annually in the U.S. market place. That amount is mostly spent locally. Around 81% of consumers go online for product research before buying a product in person.

That includes product research, phone and address lookups, consulting reviews and so on. The internet touches roughly $11 trillion of that amount.
With the coronavirus pandemic pushing more consumers online, traditional retailers need to make sure their stores remain relevant for in-store shopping by improving their online strategy.

O2O –GMB Marketing is a new digital strategy that uses marketing strategies to drive ecommerce traffic to offline retail locations. It is a long-term investment strategy that increases sales and revenue for both parties. The best part is that this strategy does not end when the pandemic is

This guide outlines what an O2O-GMB strategy looks like, explains the benefits of turning online sales into physical sales, or even in both directions and describes how retailers can develop their own strategies to set up their business to upgrade to a Omni-channel setup

The O2O-GMB digital marketing strategy will complement the Retail Business Marketing Strategy by bringing physical stores of retailers online ,while those who already have an online presence, the guide will help them to breach the next level to capitalize further to gain more business. This is a way for retail businesses to increase their traffic through the existing social media platforms, email campaigns, and digital advertisements.

One purpose of online marketing is to raise awareness for products and services online. Then, people visit brick-and-mortar stores to make purchases. To promote this retail process, techniques include home delivery, curb-side pickup, and allowing customers to place orders through your website to pick up in-store.
Establishing a unique customer experience online and in store is complicated by multiple concerns, including ensuring that customers feel comfortable buying items over the phone without talking to a salesperson, protecting personal data that may be gathered online, and promoting a loyalty program that incentivizes spending online or in stores.

In short, the digital and physical worlds are becoming increasingly integrated. People are buying and selling products on the Internet, and Google is trying to mediate the two environments. Its purpose is to increase its commercial value
The future of local search is going to be more diversified and distributed than the past

Disclaimer :

It’s important to note that the use of the Google icon and other related imagery in these images is purely for illustrative purposes. These images are intended to represent the concept of integrating traditional business practices with digital marketing and are not endorsed by or affiliated with Google or any of its services. The artwork is created as a conceptual visualization and should not be used for commercial purposes without proper permissions from the respective trademark owners.