CMSWire’s Top 10 Marketing Articles of 2023 – CMSWire

The Gist

• Robots and marketing. AI and machine learning are rapidly becoming indispensable tools in marketing, especially in customer engagement and predictive analytics.
• SEO + Social Media = Success. The evolving digital landscape, including SEO changes and social media trends, is crucial for marketers to stay ahead.
• Being authentic. Authenticity, understanding the audience, and adapting to new technologies are central to successful marketing strategies.

As we wrap up the year, we’ve curated the top 10 marketing articles that made waves for CMSWire. These insightful pieces shed light on innovative trends, strategies and tools that are shaping the future of marketing.

This article delves into how AI is expected to revolutionize customer engagement and satisfaction. It highlights AI’s role in improving analytics and predictive capabilities in marketing.

The piece explores the transformative impact of generative AI in marketing. It lists key certifications equipping marketers with innovative tools to reshape brand narratives.

An analysis on Victoria’s Secret’s rebranding efforts reveals the importance of authenticity and understanding core audiences in brand strategies. What could the big fashion brand done better?

Provides a comprehensive guide on leveraging prompt engineering for creating impactful AI-driven content, emphasizing its significance in modern marketing.

Discusses how generative AI is reshaping business-to-business marketing and sales, highlighting eight impactful use cases. Are you invested in any of these use cases?

Addresses the major challenges that chief marketing officers are facing, from economic uncertainty to the evolving digital landscape. It’s an evolving role, for sure, one that will come with new challenges in 2024.

Compares three popular AI image generators, discussing their pros, cons, and best use cases in marketing. Which one is helping your marketing programs and campaigns?

Outlines the key marketing trends for the upcoming year (2023), including the rise of influencer marketing and the importance of customer experience. The latter is always in the equation, but how important was influencer marketing for you?

Analyzes the latest updates to Google’s search algorithm and their implications for SEO strategies. The SEO game is constantly changing, and AI is predicted to have a big impact. Will we see it in 2024?

Breaks down the different categories of social media influencers and discusses the best strategies for collaborating with each type.

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