Digital Marketing:

Digital Marketing:

It is the marketing where a product or service is being purchased or sold through digital channels.It is also known as E-commerce. In the vast ocean of the internet where attention is the currency and digital marketing sets sail as captain of the ship.

Below are some types of digital marketing:

• Search engine optimization (SEO)
• Social media marketing (SMM)
• Email marketing
• Content marketing
• Pay per click (PPC)
• Affiliate marketing
• Influencer marketing
• Video marketing
• Mobile marketing
• Remarketing
• Search Engine Optimization (SEO)

The process in which a website is ranked higher. It is the major aspect of every business. A website must be in good quality, content and links. Imagine you have a fantastic store but still there is something missing. It’s like planting bright flowers around your stores that will make them eye-catching and organised. So that it will attract the customer.

• Social media marketing (SMM)

It includes introduction and promotion through various platforms of social media. It refers to eye-catching posts,engaging through likes and comments and advertisement. Consider social media as a giant party where people share stories and recommendations. A business should be an interesting story teller, engaging with the crowd.

• Email marketing

It’s a friendly way of connecting with the people to keep them updated and interested through the offerings. Treat the audience like pen pals. It shows creating engaging and useful content for your audience and sends out personalized emails.

• Content marketing

A strategy that is used to attract and engage the audience by blogs, podcasts, videos and E-books. Imagine you’ve a food business and you’re a chef and you’re sharing your delicious recipes through videos, infographics and different blog posts to attract them and gain more customers.

• Pay per click (PPC)

It is a form of advertisement where you pay a fee to have your website on a search engine result page. It allows you to reach your website through specific keywords and phrases. It’s like you’re paying a small fee to jump higher in the market. So your ad automatically appears at the top of search engines or on websites to grab the attention of the audience.

• Affiliate marketing

The way of advertisement where a company compensates the third party for promoting their products and services. A specific amount of commission is paid by the company to the third party. It’s like having trustworthy companions who bring you gold in exchange for a treasure map.

• Influencer marketing

A category of advertisement where a product or service is being promoted by an influencer through social media. The higher the audience the more you’ll get promoted. Influencers are like mermaids of the digital ocean, sailors (audience) with their captivating songs (endorsements).

• Video marketing

A way of promoting a business through videos to get the attention of the audience. It’s like creating a fascinating video about your brand exhibiting its adventures. YouTube is the biggest platform of video marketing.

• Mobile marketing

An advertisement where mobile is used for promotion of a product or service. Promo messages can be seen instantly. Individuals are targeted. It is segmented directly to the customers. It is the most affordable way of doing advertisement.

• Remarketing

It is a digital reminder that brings back people who have already visited a website. It involves ads reminding them of products and services they viewed. It’s the way of connecting with potential customers. It acts as a guide to the visitors by giving them another chance to explore and make a decision.

Conclusion

A digital marketing is a strategy which is important for all types of businesses to capture the larger audience via the internet as its an era of digital world.

submitted by: Fizza Gulzar