10 reasons to study digital marketing as a developer

Digital marketing as its name indicates is the promotion of a brand, content or business using online tools such as social media, emails , SEO and so on.

By acquiring digital marketing skills as a developer it can be easier for you to learn how to market your services online using different platforms and how you can improve the ranking on the search engine of the web applications you just created and so many other benefits.

Nowadays many developers don’t even know how to make a websites visible on search engines trust me I have being doing development for more than 2 years and I was focusing on developing the application and letting others focus on making it available on search engines though I was using free online web hosting( such as netlify, heroku, vercel, …) to make it available online with a link and so one depending on the language you are using there is a web platform which will allow you to make your application available on the internet with a free domain name of this example for netlify: my-app-name-Netflify.com however making an application available online does not mean discoverable by search engines , you will need to learn how to can make your application available and discoverable by search engines like Google and this involves learning how to do so.

That’s not the only reason having a good understanding of digital marketing is a vital skill in today’s constantly evolving world as a developer.

Here are the 10 reasons why I can advise you to learn digital marketing as a developer.

1. Learning branding awareness promotion

The most important skill in digital marketing is making your brand (content) discoverable by others. That’s the reason why big companies like Amazon, Netflix and Alibaba spend millions of dollars on Marketing to let the people know about them. Here is the question for you, how can you make a purchase on a website you don’t even know exists? First thing is letting people know about your business, secondly people will become curious and most probably start looking for testimonials and ask in their environments with someone who has a good experience in the company and secondly they can decide to trust you and most probably become potentially new customers. And learning how to market a product and also using what it takes to promote the the brand is a skill learned in digital marketing thus developers can use it to market themselves as freelancers or to market the work they are doing especially contents creators of articles , tutorials or YouTube videos in a way that they can promote their Chanel.

2. Understanding the User Perspective:

Developers who embrace digital marketing gain a profound understanding of user behavior and preferences. This knowledge allows them to create applications and websites that go beyond mere functionality. By recognizing user expectations, developers can design interfaces that are intuitive, engaging, and align with the target audience’s needs. This user-centric approach fosters a positive user experience, leading to increased satisfaction and retention. Ultimately, developers who grasp the intricacies of digital marketing contribute to the creation of products that not only meet technical requirements but also resonate with end-users.

3. Career Growth and Versatility:

The fusion of development and digital marketing skills positions professionals for diverse career opportunities. Developers with digital marketing knowledge are well-suited for roles that require a comprehensive understanding of both technology and business. This versatility makes them attractive candidates for positions such as product managers, growth hackers, or even digital entrepreneurs. As industries increasingly seek multidisciplinary professionals, developers who invest in digital marketing open doors to a broader range of career paths and advancement opportunities.

4. Search engine optimization(SEO ).

Knowing how to make a website discoverable by search engines is a valuable skill that you won’t even question as a developer, you create a website for browsers and browsers have search engines knowing how to make the website not only available on browsers but also discoverable by search engines is crucial. For example when using a free online web hosting platform like netlify which gives you domain name with netlify extension however it also offers you an opportunity to add a custom domain name. Even though anyone with the link to your website can access it through a browser does not mean search engines like Google or bing knows about. You can try with a custom domain name added to those platforms for people who have never made it , looking for your domain name on Google or bring you will see that you cannot find it though there are many ways that Google can particularly discover your website. But learning SEO marketing as a developer helps you optimize your content and refactor your code to be SEO friendly , thus you can adjust your content targeting certain keywords and many more to come using SEO. Developers who understand the basics of search engine optimization (SEO) can create websites and applications that are more search engine-friendly. This can lead to higher visibility in search results, attracting more users and potential customers.

5. Email marketing:

is also one of the types of Digital marketing allowing us to promote a brand (business) with the gross of crafting emails. Learning email marketing is vital skills as we most have probably as developers use emails to tell our audience or clients , to confirm their email or password or letting them know that they did not complete their payment or sending them message about new products or services available on our website, this is very important especially for self employed developers or freelancing developers to learn as they will broaden their expertise in content writing and will learn keyword email using to get the customer interest in the email and thus come to continue on the website where he will be engaged very good to keep customers engaged on the website. A good email strategy can engineer in transforming prospects into raving fans of your business and drive them to make purchases on the website and become repeat customers.

6. Enhanced Problem Solving:

Digital marketing involves solving complex problems strategically. Developers who incorporate digital marketing skills into their toolkit become adept at using data-driven insights to identify and address issues. Whether it’s optimizing website performance, improving user engagement, or enhancing conversion rates, these developers can leverage analytical tools to diagnose problems and implement effective solutions. This holistic problem-solving approach is invaluable in a digital landscape where continuous improvement is essential for staying competitive.

7. Entrepreneurial Opportunities:

Equipped with digital marketing skills, developers can embark on entrepreneurial ventures with confidence. Understanding customer acquisition strategies, effective online presence building, and marketing tactics empowers developers to not only create innovative products but also successfully bring them to market. This entrepreneurial mindset allows developers to take control of their projects, potentially launching startups or building niche products that cater to specific market needs. The combination of technical expertise and marketing acumen positions these individuals to navigate the challenges of entrepreneurship more effectively.

8. User-Centric Development:

Digital marketing emphasizes the importance of putting users at the forefront of product development. Developers who integrate user-centric principles into their work create applications and websites that prioritize the end-user experience. By conducting user research, analyzing feedback, and incorporating design thinking, these developers ensure that the final product meets the expectations and preferences of their target audience. This not only enhances user satisfaction but also contributes to higher levels of engagement and loyalty, as users are more likely to embrace and advocate for products that align with their needs.

9. Content Marketing:

Developers incorporating content marketing into their skill set go beyond coding to create valuable resources that resonate with their audience. Technical blog posts, tutorials, and documentation not only showcase their expertise but also contribute to a knowledge-sharing culture. By establishing themselves as authoritative figures in their domain, developers build credibility, attract a following, and foster a community around their projects. This content-driven approach not only aids in user education but also serves as a powerful marketing tool, showcasing the developer’s commitment to providing value and solving real-world problems.

10. Social Media Marketing:

Social media becomes a dynamic space for developers to connect directly with their audience. By actively participating in platforms like Twitter, LinkedIn, or developer forums, developers can share project updates, engage in discussions, and showcase their work visually. Social media marketing helps in building a personal brand, fostering a sense of community, and gaining user trust. Through real-time interactions, developers can gather immediate feedback, address concerns, and create a more transparent and authentic relationship with their audience. Social media becomes a catalyst for networking, collaboration, and staying abreast of industry trends, ultimately contributing to a developer’s professional growth and visibility.

Summing up:

In the dynamic landscape of modern development, acquiring digital marketing skills offers developers a comprehensive toolkit for success. By understanding the user perspective, developers can create applications and websites aligned with user needs, fostering positive experiences. Enhanced problem-solving skills through data-driven approaches and continuous improvement strategies contribute to the evolution of high-performing products. This skill set opens doors to diverse career paths, making developers versatile professionals sought after in a competitive job market. SEO optimization and analytics proficiency ensure developers can optimize visibility and make data-driven decisions. Embracing content marketing enables developers to showcase their expertise, contribute to community building, and establish authority, while social media marketing facilitates direct engagement, feedback gathering, and personal brand development. By integrating these digital marketing principles, developers not only create user-centric products but also position themselves as well-rounded professionals, capable of strategic communication, community building, and entrepreneurial pursuits in the ever-evolving digital landscape.

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