Today we’re going to talk about 7 ways to build your digital presence.

Develop A Conversion Based Web Design

The first thing we’re gonna talk about is developing a conversion-based web design.

Now you may have colors and logos and styles that you prefer.

They may be different than what you prefer what your customers prefer or what your spouse prefers or your partner know what you prefer.

Honestly, it doesn’t really matter. We’re building a website that needs to focus on your customers and at the end of the day by focusing on your customers.

Making the website easy for them to deal with. Making the brand exude through your design and through your assets.

Making it very simple for them to take the action that you want to take creates a convertible web design.

Now that’s not to say that you can’t you know inject your own desires or your own preferences into the design.

You should it’s your brand, it’s your business.

But keep in mind what you like may not be what other people like.

And at the end of the day by having a conversion-based web design.

You increase your opportunity to grow your business and increase your sales.

Invest hugely in SEO and PPC

The second step is to invest in your SEO and your PPC.

Now a lot of people will get worried about this because it’s generally going to require cash or an infusion of investment.

So keep in mind this is where your marketing pays off.

This is something to really pay attention to by investing in your SEO long-term.

You can develop a higher ranking and better ranking on Google and in any other search engine.

This is very valuable for you because you want to rank highly and you want to take that digital real estate, the more real estate you have, the less real estate your competitors have.

Additionally, this builds trust and trust is key when you’re trying to develop relationships and increase sales with your customers.

Secondly, focus on pay-per-click advertising. This is a pay-to-play game.

But statistically speaking more people are going to interact with the ads on top of a google search result or being or really anywhere else that you’re listing your ads, they’re going to interact there.

And this is a great way to guarantee that you can be on top and in front of them when they intend to find you invest here and it will pay dividends in the future.

Retargeting

The next step is retargeting. You’ve driven people to your website, it’s conversion based, and you’ve been investing in your SEO and your PPC.

Now you need to focus on making sure that these people are coming back to your site.

Statistically, 97% of people that visit your site for the first time are not going to take the action that you desire for them to take their not gonna buy.

They’re not gonna fill out a form, they’re not going to interact with your business.

On average, It takes about seven times for a consumer to see your brand, your logo, or a business asset of yours before they trust you enough to give you their information or to take the action that you want by investing in retargeting and building that list.

You can ensure that you’re bringing people back to your website and increasing your value next.

Build Your Online Reputation

You want to focus on your online reputation. This is key.

87% of people will not interact with a brand which means they won’t purchase from you, they won’t give you the information if you have no reviews, 87% you built the website, you’ve been investing in your marketing, you’ve been investing in driving them back to your site.

But if you don’t have reviews and a great online reputation, all of that is a waste.

Make sure that you’re focusing on having a great online reputation.

Making sure that you have reviewed all across different review platforms like google my business and Facebook.

Another great opportunity is top-rated local.com.

This allows you a free profile and a great way to generate reviews plus aggregate reviews from all of the other platforms.

This a fantastic way for customers to understand who you are, what you do, and why they should trust you.

Create Valuable Content to Build Your Digital Presence

Next invest your content, specifically investing videos, videos are your 24/7 salespeople.

You can take as much time as you need to develop your perfect sales pitch.

You can have as many times and time again of reading the script and starting from the beginning and trying new things and trying new locations until you nail it.

Once you’ve nailed it, you put that video up on your social platforms your website, and on your Conversion pages and you have a 24-hour salesman that is using the exact pitch that you want to drive customers through the sales process now.

Additionally, this is a great way to get people to interact with your brand, especially if it’s you in front of the camera, they’re able to see who you are, what you stand for, what you’re trying to accomplish, and how you can help them.

Videos also rank highly on google and Youtube.

So if you’re building up your content base of videos and you’re building up this, this content or this foundation of information that you can provide to your customers.

You’re building trust, You’re building SEO value, and really at the end of the day, you’re providing a service to your customers that will make them trust you and want to work with you in the future.

Focus on Social Media

Next focus on your social media.

These are free platforms for you to set up and all they do is expand your digital real estate and your presence, 57% of consumers say that social media influences their shopping behaviors.

Now you don’t just have to be AE commerce or an online business to take advantage of social media because of the opportunity to reach people and to communicate with people on a platform that they’re familiar with and that they already have.

Trust with this is your chance to extend and expand your marketing reach without really investing an awful lot of money.

Now, that’s not to say that you shouldn’t invest financially in your social media.

But primarily especially, in the beginning, you want to be investing in your content by producing videos, interacting with people, by providing information for them, be it statistics or pictures of projects that you’ve done information on your worse products, anything like that, by investing in your social media.

This gives you an extension of your website and really allows you to kind of get in front of people while they’re not really looking for you.

But their behaviors, their intentions, their socioeconomic status, and anything else that you can learn about your customers, you can use that information to make sure that you’re in front of them when they need you.

Use a CRM

Next to stay ahead of the competition, by utilizing a CRM.

Now, if your business that’s just starting out using a CRM or customer relationship management is a really, really powerful way to avoid needing to stock up on all those yellow legal pads by avoiding this and stepping away from the analog world, you’re able to build automation into your sales processes.

You’re able to really invest in spending time with your customers instead of investing all that time, working on your customers and trying to identify your data by focusing on all of this, you’re able to really extend your business and grow your brand without spending a lot of time on things that don’t really mean a lot.

Now, if you’re an existing business and you’re needing to move to customer relationship management, there can be a couple of complications there.

You have to retrain your staff, and you have to learn how customer relationship management works, but I implore you to look into this as a fantastic opportunity to grow your business.

Everybody is working towards customer relationship management. This is the movement that marketing is headed towards.

If you are not getting on the ball and moving along with this technology, you are going to be left behind and your competition will outstrip you, you get involved, get a CRM first, and get ahead of everybody else.

Bonus Tip: Stay Educated

Finally, stay educated.

It is really necessary for your business to keep your business ahead of your competitors.

Take a chance to educate yourself so your business will flourish.

I wanna thank you guys so much for reading.

If you have other ideas or anything else that you’d like to add to, please let us know using the comment box below.

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