Why Is Digital Marketing Important in 2024?

Traditional marketing channels like broadcast television, radio and newspapers are still intact but are no longer dominated with the massive audiences they commanded in their heyday. To be a successful marketer, you need to focus where your audience is and market accordingly and nowadays, people are on the internet.

As digital usage increases, so will opportunities for digital marketing. But digital marketing isn’t just important because internet usage is so high; it’s vital because digital marketing techniques produce exceptional results.

In a recent Nielsen survey of marketers, 62% of participants reported that digital spending on social media marketing was either extremely or very effective for them. Search marketing and online/mobile display marketing each earned 57% high-to-very effectiveness ratings, while online/mobile video earned 58%.

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