AI Tools: Your 24/7 Content Geniuses – CMSWire

By Digital Marketing 13/02/2024 Articles 0 Comments

The Gist

AI tools boost. AI content creation tools revolutionize brainstorming, offering unprecedented idea generation.
Personalization scaled. AI enables large-scale, personalized content, enhancing customer experience effortlessly.
Chatbots upgrade. AI chatbots, indistinguishable from humans, streamline customer support with diverse content solutions.

Unsurprisingly, marketers have become some of the most vocal early adopters and advocates for AI technologies, including AI content creation tools. According to figures from the recently released AI Marketing Benchmark Report 2023, 61.4% of marketing professionals reported that their teams

1. Enhance Your Brainstorming With AI Content Creation Tools

Traditionally, marketers have had to rely on their creativity to generate ideas for campaigns, blog topics, headlines and even meta descriptions. No more. Generative AI content tools and products, such as ChatGPT, can continuously generate concepts and suggestions at a previously unavailable level.

Of course, the results you receive will only be as reliable as the questions you use to interact with your generative AI content creation tools. Therefore, follow a few rules when using AI.

First, ensure that your queries are simple and concise.

Next, try asking the same question in various ways to elicit more ideas.

Finally, always double-check any sourced information. One of the major issues with AI is that its sourcing is not always accurate.

2. Rely on AI to Personalize Content

Your customers expect to be treated as individuals. Yet, it’s challenging to send out personalized messages on a large scale. When you have dozens, hundreds, thousands, or more customers, you need a way to make them feel acknowledged without manually handling everything. With AI, this can happen almost instantly.

AI software and plugins can “retrieve” customer data from your CRM or similar system to add a personalized touch to content. This doesn’t just include emails or texts; it encompasses other forms of communication. AI is used to personalize website experiences by collecting data on individual users. The more often visitors visit your site, the more personalized and relevant their overall journey will be based on their past clicks, demographics, purchasing history and related details.

3. Enhance Your Customer Support Content With Chatbots

The use of chatbots for customer service and support has expanded from large enterprises to small startups. AI-powered chatbots are continuously improving, thanks to the advancement of algorithms that enable them to produce more natural-sounding text. Approximately one-third of people cannot distinguish whether they speak with a chatbot or a human agent.

To enhance the effectiveness of your chatbots, make sure to incorporate useful content into your website. The content can take any form, such as a “How To” infographic. Your objective should be to equip your chatbot with numerous methods to help customers (or empower them to self-assist).

4. Optimize Your Content for Voice Search

Voice search optimization is currently one of the latest trends in marketing. As of 2023, approximately 146 million people in the US report relying on voice assistants. The only issue? People interact with their voice assistants differently from how they type queries into a chat bar. Typically, voice assistant prompts are much more colloquial and conversational, which means that the usual SEO keywords used by brands might not be effective.

AI software can assist in identifying keywords that are better suited for voice search. Armed with these keywords, you can create content that appeals to various search engines and environments. Once you have completed a piece of content, you can use an AI tool to assess its potential to deliver the desired outcomes.

5. Integrate AI-Powered Augmented Reality (AR) and Virtual Reality (VR) Content Into Your Mix

The roles of augmented reality (AR) and virtual reality (VR) in marketing are becoming more influential, thanks to AI. Just look at Volvo. The car manufacturer and seller has successfully utilized VR technology to provide digitally-based test drives. Volvo has attracted buyers with its innovative marketing and garnered a lot of positive brand attention.

Even if you’re unsure about where AR or VR fits into your marketing messaging, take the time to consider this option. You may want to motivate your team by offering some form of recognition to the person who comes up with the most innovative use of AR or VR that aligns with the vision of your marketing plan.

Final Thoughts on AI Content Creation Tools

Although AI still has its limitations, it is poised to bring about beneficial changes in marketing. If you’re frustrated with trying to accomplish more with limited resources, consider exploring the available AI content creation tools and solutions. They could be your ticket to improving your marketing results without putting stress on your marketing team.

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