TikTok latest trend is here.

TikTok’s latest trends forecast is here!

In its “What’s next 2023 trend report,” TikTok suggested that creators dig three things: “actionable entertainment,” “making space for joy,” and “community-built ideals.”

Actionable Entertainment

Actionable Entertainment relates to how tailor-made content created on TikTok should not only make people feel entertained but also inspire people to take action.

Looking back at 2022, we saw a dramatic shift in the way creators and brands showed up on the platform.

“It went from hopping on a lighthearted trend here and there to fully diving into entertaining, original content…” — — @latinapreneur

In order to make “call to action” work, creators and brands needs to capture attention and trust.

The attention comes from the quality of TikTok content. Tutorials featured personal stories fuels the impact of messages.

The trust is a result of who’s making the content. It could be an expert or someone with experiences that audiences can relate to. Hearing compelling stories from real people, viewers are more likely to take actions.

Syncing audios to transitions, adding text overlays and voiceover effects are all powerful creative approaches to try.

Making Space for Joy

Brands realize that users come to TikTok not for getting lecture or taking life advice. They are seeking for a perfect place to discover unique forms of humor, relaxation, and have fun.

In 2023, messaging on TikTok — and beyond — should speak to this desire for levity and encourage people to make more room for themselves.

Talking about new topics or teaching new skills, people with long year experience in specific area could easily fall into a trap of “Curse of Knowledge.”

Slang and Jargon are less likely to win in TikTok. Through a humorous lens, people have been able to make new skills and knowledge more accessible.

Simply showing the products in front of camera will resonates with users neither.

Joy is a growing factor in people’s purchasing decisions worldwide. Personalized story told through humor and relatable points of view would more likely get people resonated.

ASMR, product demos, and TikTok styles & effects are different creative approaches and tools that help incorporate joy into videos.

Community-Built Ideals

Community-Built ideals related to how hyper-niche interests help users bond with each other. To connect with audiences, tap into niches.

“TikTok is not a town hall meeting. It’s a collection of tiny clubs where people can find new ideas on how to explore their passions and live their lives,” TikTok wrote.

People turn to the TikTok to explore new topics, search new ideas, and find unique solutions.

TikTok stated in the report that it is 1.8x more likely to introduce users to something they did not even know they liked.

This is what sets TikTok apart from the rest search-based platforms, where people know what they want before turning to the websites.

TikTok’s interests-driven algorithm offers viewers unique experience to explore new world and satisfy their curiosity.

Don’t be afraid to get specific and explore layered identities.

Teaching people something new related to your vertical, being specific about your expertise, and starting a conversation by posing questions are all effective approaches to try.