Guide to start Meta ads for a brand new account

Starting Ads for a Fresh Account?

Starting ads for a brand-new account can be challenging, but fear not! 😎 Here’s a step-by-step guide to get you rolling:

1. Interest-Based Audience Testing:
Since it’s a fresh account, begin with interest-based audience testing. For a skincare brand, explore both direct interests like skincare keywords and indirect interests like hair care or handbags.

2. Creative Exploration:
Test different creative angles and formats. Do some creative research to see what’s working for similar brands in the niche. Learning from others can save time and effort.

3. Milestone: 1000 Orders = VBLLA and Custom LLA:
Once you hit 1000 orders, it’s time to level up. Test Value-Based Lookalike Audiences (VBLLA) and custom Lookalike Audiences (LLA) with customer data.

4. Identify Best-Selling Products:
Conduct market research to identify the best-selling products. Understand the Unique Selling Proposition (USP) and create creative angles based on what makes your products unique.

5. Consolidate Winning Elements:
By now, you’ll have winning audiences, creatives, ad angles, and products, plus a mature pixel. Run campaigns in broad targeting without specific audience restrictions for optimal results.

6. Analyze Key Metrics:
Understand the best Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and maximum Average Order Value (AOV) achievable. This data will be your compass for future strategies.