5 Popular Digital Products to Sell Online ($3,954 per week)

I’ve discovered five digital products that can be sold online, with some generating as much as $3,954 per week or more. The best part is that since they’re digital, most of the revenue is profit. These products are also almost completely passive because once created, they can be sold repeatedly.

As someone who started with just 81 cents to my name and grew a multiple six-figure per year photography studio, I know the power of digital products firsthand. I later transitioned to selling digital info products and grew that into a $2 million per year business.

Now, I help content creators and aspiring content creators grow and monetize their following with digital info products, so they can make a full-time living doing what they love.

We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.

1. Journals

One of the biggest mistakes I see people making when trying to sell a digital journal online is focusing solely on making the journal pretty. This puts you up against countless competitors on platforms like Etsy and Amazon.

To set yourself apart, create a journal that solves a painful problem for your audience. Ask your followers about the problems they’re facing, and then create a journal to help them overcome those challenges.

For example, if your audience struggles with growing their own following, you could create a journal that helps them plan content or track their consistency in creating content. By solving a specific problem, your journal will stand out in the sea of online digital journals for sale.

2. Printables

Printables are digital products that customers can purchase online and print out themselves, either at home or through a printing service like FedEx. When I had my photo education business, many photographers struggled with pricing.

To address this pain point, I turned my pricing guide into a digital template that photographers could buy online, customize with their own text and colors, and print out for their studio.

By identifying your followers’ struggles and creating a printable that solves their problems, you can tap into a lucrative market. Remember, the key is to create a product that addresses a specific need, not just something that looks nice.

Research Methods

To determine which digital product to sell, there are two effective research methods. First, use a tool like Google Forms to survey your followers and ask about their struggles. Second, consider offering coaching sessions.

While coaching isn’t passive, it allows you to hear firsthand what people are struggling with and helps you create more targeted digital products. For booking and getting paid for coaching sessions, I recommend using an app called Tidy Cal.

It’s a calendar scheduling software that enables clients to book sessions and pay upfront, syncing with your existing calendar (like Google Calendar). The best part is that Tidy Cal is a one-time fee of $29, so you don’t need to pay a recurring monthly or yearly payment.

I discovered Tidy Cal through my students, who pointed out that I was overpaying for my previous scheduling software. I highly recommend checking out AppSumo for lifetime deals on software that can automate and streamline your business processes.

3. Ebooks

An ebook is a popular digital product that is essentially a short informational booklet in PDF format, typically ranging from 10 to 50 pages.

Unlike a novel or full-length book, an ebook helps readers overcome a specific problem, guiding them from where they are now to where they want to be. Ebooks are profitable because people want to learn things quickly and easily, and they often sell at a lower price point than online courses, making them easier to sell.

To market an ebook, focus on growing your own following and email list, then use your email list to promote your digital product. If you’re unsure about the different types of digital products available, download my free PDF with 54 digital product ideas to find the one that’s right for you.

4. Online Courses

Online courses are another lucrative digital product, allowing you to charge more money and help people on a deeper level. However, creating a course takes more time, and they can be harder to sell due to the higher price point.

I recommend starting with a lower-priced product like a workshop or ebook to build your skills and generate sales before moving on to a course. An online course is similar to a college course, but you sell it directly to your audience.

Customers receive their own login information, access different modules and lessons, and work towards a specific end goal. Unlike a membership, which solves an ongoing problem, a course should have a clear end goal that helps students overcome a specific challenge.

5. Memberships

Memberships are quickly becoming my favorite digital product due to the power of monthly recurring revenue (MRR). While I still recommend starting with an ebook or workshop to gain experience and generate sales, memberships offer a stable income stream for your business.

The main difference between a course and a membership is that a course solves a problem with a clear end, while a membership addresses an ongoing problem, such as growing a following on YouTube or creating and selling digital products. Courses typically have a one-time fee or payment plan, while memberships usually involve a recurring monthly or yearly payment until the customer cancels.

There are pros and cons to both, and I love having both in my business. One strategy I recently implemented is selling a course with a membership on the backend, allowing me to benefit from both the upfront sales of a premium-priced course and the recurring revenue of a membership.

Next Steps

Now that you know five digital products you can sell online, you might be wondering how to create and sell them step-by-step. The key is to start with a lower-priced product like an ebook or workshop, grow your following and email list, and then gradually expand into higher-priced offerings like courses and memberships.

Remember to focus on solving specific problems for your audience and continuously research their pain points to create targeted, valuable digital products. With dedication and strategic planning, you can build a thriving online business selling digital products and make a full-time living doing what you love.

We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.