Creating content on social media is a powerful way to promote your brand and engage with your audience. However, with so much content being shared on social media every day, it can be difficult to stand out and get results. To create content that converts followers into customers, it’s important to follow best practices and understand what works and what doesn’t.

In this blog post, I’ll cover the best practices for creating content on social media that effectively promotes your brand and converts followers into customers. From defining your goals and target audience to creating high-quality, visually appealing content and using analytics to track your performance, these tips will help you create content that stands out and gets results on social media.

Let’s get started.

Define your goals and target audience

Having a clear understanding of what you want to achieve and who you want to reach is essential when creating content on social media. This helps ensure that your content is focused and relevant to your target audience, which can lead to better engagement and conversions.

For example, if your goal is to promote a product or service, it’s important to know who your target audience is and what their needs and interests are. This will help you create content that speaks to their specific pain points and addresses their concerns. By creating content that is relevant and resonates with your audience, you can increase the chances that they will take the desired action, whether it’s making a purchase or signing up for a newsletter.

Having a clear understanding of your goals and target audience is crucial for creating content that is effective and achieves the desired results on social media.

Create high-quality, visually appealing content

To grab the attention of your audience on social media, it’s important to create visually appealing content and of high quality. With so much content being shared on social media every day, it’s easy for your content to get lost in the noise if it doesn’t stand out.

There are several types of visually appealing content that you can create and share on social media, including:

• Photos: High-quality photos can help grab the attention of your audience and make your content more visually appealing. You can use photos to showcase your products, share behind-the-scenes glimpses of your business, or highlight your team and culture.
• Graphics: Graphics, such as infographics, charts, and diagrams, can help make complex information more digestible and visually appealing. They can also help break up long blocks of text and make your content more visually appealing.
• Videos: Videos are a powerful way to engage with your audience on social media. Whether you create short, attention-grabbing video clips or longer, more in-depth videos, this type of content can be highly effective at grabbing the attention of your audience and promoting your brand.

It’s important to put effort into creating high-quality, visually appealing content on social media to stand out and engage your audience.

Use hashtags and tagging appropriately

Hashtags and tagging can be powerful tools for increasing the visibility of your content on social media. According to research conducted by Twitter, tweets that contain 1–2 hashtags saw an increase of 100% in engagement. By using relevant hashtags and tagging relevant accounts, you can reach a wider audience and get more engagement with your content.

Hashtags are keywords or phrases that are preceded by the “#” symbol and are used to identify and categorize content on social media platforms. When you use a hashtag in a post, it becomes a clickable link that leads to a feed of all the content that has been tagged with that hashtag. This allows users who are interested in that topic to discover your content and engage with it.

Tagging is the process of mentioning another user or brand in your post by using the “@” symbol followed by their username. This allows you to bring attention to other accounts and can lead to more engagement with your content. For example, if you are sharing content related to a particular topic, you can tag accounts that are relevant to that topic to reach a wider audience.

• Use relevant hashtags: When using hashtags, it’s important to use ones that are relevant to your content and audience. This will help you reach the right people and increase the chances that your content will be seen and interacted with.
• Don’t overdo it: While hashtags can be effective, it’s important not to overuse them. Using too many hashtags can make your content look spammy and can decrease engagement. A good rule of thumb is to use a maximum of 3–5 hashtags per post depending on the platform.
• Use trending hashtags: If you want to reach a wider audience, consider using trending hashtags that are related to your content. This can help expose your content to a larger audience and increase engagement.
• Use tags wisely: When tagging other accounts, be selective and only tag accounts that are relevant to your content. Tagging too many accounts can come across as spammy and may decrease engagement.

By following these tips, you can use hashtags and tagging effectively on social media to increase the visibility of your content and get more engagement with your posts.

Engage with your audience

Social media is a two-way conversation, and it’s important to interact with your followers and respond to comments and messages to build a community around your brand and increase engagement with your content.

There are several ways you can engage with your audience on social media, including:

• Responding to comments and messages: By responding to comments and messages from your followers, you show that you value their input and are interested in building a relationship with them. This can help build trust and loyalty with your audience, as they feel like their opinions and concerns are being heard and addressed. In addition, responding to comments and messages can encourage more engagement with your content, as your followers are more likely to interact with you if they know they will get a response.
• Asking for feedback and opinions: Asking your followers for feedback and opinions can help you better understand their needs and preferences and can also encourage more engagement with your content. For example, you could ask your followers for their thoughts on a new product or service, or ideas on future content. This not only shows that you value their input, but it also helps you create content that resonates with your audience.
• Sharing user-generated content: Sharing content created by your followers, such as photos or reviews, can help build a sense of community around your brand and can encourage more engagement with your content. This is because your followers feel like they are a part of something bigger and that their contributions are valued. In addition, user-generated content can be a powerful way to promote your brand, as it can help increase trust and credibility with your audience.

Use analytics to track your performance

Many social media platforms offer analytics tools that allow you to track the performance of your content. These tools provide data on metrics such as reach, engagement, and conversions, which can help you understand what is working well and what may need improvement.

To use analytics to track the performance of your content on social media:

• Identify the key metrics that are relevant to your goals: Different metrics will be relevant depending on your goals. For example, if your goal is to increase brand awareness, reach may be a key metric for you to track. On the other hand, if your goal is to drive conversions, metrics such as clicks and conversions may be more relevant.
• Use analytics tools to track these metrics: Most social media platforms have built-in analytics tools that allow you to track the performance of your content. These tools provide data on various metrics, such as reach, engagement, and conversions.
• Analyze the data: Once you have collected data on the performance of your content, it’s important to analyze it to understand what is working well and what may need improvement. Look for patterns and trends in the data and use this information to inform your content strategy.

There are various tools provided by third-party websites that can help to analyze your engagement and conversions such as SproutSocial, BuzzSumo, HubSpot and ShortStack. These tools enable you to do one or more of the following

• Automated publishing
• Contact management
• Content management
• Conversion tracking
• Customer segmentation
• Keyword filtering
• Post scheduling
• Multi-account management
• Reports/Analytics

Mix up your content

To keep your audience engaged on social media, it’s important to mix up the types of content you share. This can help prevent your content from becoming monotonous and can help keep your followers interested and engaged.

Here are some types of content that you can mix into your social media strategy:

• Blog posts: Sharing blog posts on social media can help drive traffic to your website and provide value to your followers.
• Photos: Photos are a great way to grab the attention of your audience and can be used to showcase your products, share behind-the-scenes glimpses of your business, or highlight your team and culture.
• Videos: Videos are a powerful way to engage with your audience on social media. You can create short, attention-grabbing video clips or longer, more in-depth videos, depending on your goals and audience.
• Quotes: Sharing inspiring or thought-provoking quotes can be a great way to add variety to your content and engage with your audience.

Conclusion

Creating and sharing content on social media is an effective way to promote your brand and engage with your audience. To create content that converts followers into customers, it’s important to follow best practices and understand what works and what doesn’t. This includes defining your goals and targets audience, creating high-quality, visually appealing content, using hashtags and tagging appropriately, engaging with your audience, and using analytics to track your performance.

By following these best practices, you can create content that stands out and gets results on social media. In addition, mixing up the types of content you share and keeping your audience engaged is crucial for maintaining a successful social media presence. By putting effort into your content strategy and following these tips, you can effectively promote your brand and achieve your goals on social media.

I’ve written another post specifically on 6 ways to boost your productivity on Twitter that you might find useful. Do well to reach out to me if you have any questions.