Best Digital Marketing Certificates of 2024 | U.S. News – U.S. News & World Report

The Professional Diploma in Digital Marketing from the Digital Marketing Institute (DMI) is globally recognized in the marketing industry as a comprehensive, hands-on program with well-known alumni success. It is expensive, costing $1,442 at the time of writing, though payment plans are available.

The institute continuously collaborates with a council of representatives from digital marketing giants like Google, IBM, Microsoft, Hubspot, Meta, and LinkedIn to create this online course. It has 10 modules that cover topics including social media marketing, paid search and display advertising, Google Analytics 4, SEO, email marketing, website optimization, and digital marketing strategy.

The self-paced courses are taught by industry experts and delivered through the DMI’s sleek, modern platform called MyDMI. On this platform, students can participate in live webinars, community forums and discussions, and even tutoring. There’s even a dedicated student support team to help you get the most out of the course.

When you sign up for a course through the DMI, you become an official premium member of the institute, with free and instant access to what the organization says is “the most extensive portal of on-demand digital marketing content.” This content includes resources like toolkits, ebooks, podcasts, templates, AI tools, and more.

To officially be certified, you have to pass the assessment, which consists of a two-hour exam with 120 questions. The exam has three sections and you need to get at least 60% to pass. The price of the exam is included in the course cost, but you will have to pay a fee if you fail and need to retake it.

DMI alumni reported getting an average $12K salary increase and 79% reported receiving a promotion after completing the certification. Once you finish the course and complete the assessment, you can move on to advanced DMI digital marketing courses, like the DMI specialist course and the DMI expert course in partnership with the American Marketing Association.