Colour Psychology Subconsciously Affects Mood And Emotions While Creating Curiosity!

What you will learn from this article.

A quick look at the symbolic meaning of colours.

Using colour, text, and design to create curiosity.

Colour and images are like the weather creating a mood.

Never lay claim to what you have not achieved.

A quick look at the symbolic meaning of colours.

Colours have a symbolic meaning, as we will be covering 10 of the primary colours and their psychological effect. Colours and symbols have been around since the beginning of time, it is part of our perception.

The wrong kind of presentation can create the wrong mood, resulting in your visitor just keep scrolling. Use colour and design to stop a visitor from scrolling, out of curiosity, they “want” to “take a look”.

You get visitors to respond to your work by creating curiosity and mixing in some colour psychology. That is how people read your work without you having to ask them to. A curious audience is an active audience!

Below is a quick summary of the symbolic meaning of the 10 colours as mentioned earlier. Have you ever wondered why Facebook’s primary colour is blue? I think the colour’s psychological effect plays its part.

Red — Excitement, Strength, Love, and Energy.

Orange — Confidence, Success, Bravery, and Sociability.

Yellow — Creativity, Happiness, Warmth, and Cheer.

Green — Nature, Healing, Freshness, and Quality.

Blue — Trust, Peace, Loyalty, and Competence.

Pink — Compassion, Sincerity, Sophistication, and Sweet.

Purple — Royalty, Luxury, Spirituality, and Ambition.

Brown — Dependable, Rugged, Trustworthy, and Simple.

Black — Formality, Dramatic, Sophisticated, and Security.

White — Clean, Simplicity, Innocence, and Honest.

Just take a quick test for yourself and look at the colour chart shared below. Look at any colour and notice how it makes you “feel”. With marketing, this is really important.

The way you make your visitor “feel”, is what turns a scroll into a click. Then turn that click into a visitor (not just a bounce). And lastly, turn that visitor into a buyer.

Presentation and colour are everything, it’s the “first impression”. While your online content acts like your viral salesman (without sales pitching). Your presentation is the suit your viral salesman wear.

It’s the friendliness, it’s the entire personality of your viral salesman. One that must be capable to generate sales without ever having to sales pitch. By making a lasting first impression and radiating confidence.

Create the kind of “viral salesman” that people want to buy from the minute they see him (your presentation). Combining colour, text, and design is how you create your “viral salesman”.

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Using colour, text, and design to create curiosity.

There are e few things your presentation must address, in my opinion. People are looking for solutions, answers, guides, and free stuff. Just focus your presentation on that.

Below is an illustration to better understand the presentational strategy. It covers the areas that must be addressed but also illustrates the part where curiosity is created. “Time to Choose…!”, time to choose what?

This image illustration serves as a demonstration of the presentation strategy I personally use. And find it rather effective because it tells the reader what the content is about.

Offer a solution based on a commonly identified need within your niche. In this case, buyer traffic. Because there is not an online entrepreneur alive who does NOT want more targeted traffic.

Solution — 19K Visitors Per Day.

Gain Or Reward — Assurance And Possibilities.

Action — Time To Choose!

In this case, the action part also forms part of creating curiosity as mentioned earlier. But I also tried to maintain curiosity throughout the entire text area.

The background image, in my opinion, creates a kind of tranquillity. A feeling of relaxation and achievement, and dominantly blue (Trust, Peace, Loyalty, and Competence).

With a touch of green (Nature, Healing, Freshness, and Quality), the perfect combination for tranquillity, I think. And a taint of yellow (Creativity, Happiness, Warmth, and Cheer) with the action.

But as I have mentioned several times in other posts. When you do use text with your image design, then focus the placement on the centre of the image.

You can clearly see how the presentation images on Medium get cropped from the sides in the story feeds. The same goes for search result pages, especially on mobile devices.

The added advantage of creating your own designs is that you will recognize them immediately in any feed. Make your presentations unique, so your audience can start associating with your content.

Colour and images are like the weather creating a mood.

Although not included, grey represents neutrality and balance. You may notice my Medium profile with a light grey background. Therefore, inspiring the mood of balance, a shade between white and black.

While black is associated with formality, and white adds the feel of honesty. Because honesty and kindness are a way of life to me. In my opinion, if you cannot be honest, then be quiet.

Color, symbolism, perception, and emotions form part of our very fabric. It is hard-wired into our subconscious. Personally, when I look at the image as per the demonstration above. I just wish I was there!

Perhaps the 19K USA targeted visitors can make that happen, see where this is going? From your presentation to your content you must keep up the curiosity.

Never lay claim to what you have not achieved.

19K visitors per day, is much more doable and logically acceptable than much larger visitor count claims often used. Never inflate your visitor’s expectations too much, and never make empty promises.

More importantly, never lay claim to an “edited achievement” that you have not actually achieved. Basically, don’t lie, ever! If you made $300 for the month, then be honest about it. You made $300, not $30,000!

Perhaps your readers may be less interested in the $300, but that too is more doable and acceptable. Especially when you’re just getting started. Realistic expectations make for less disappointment.

Always keep it real, so your audience can better relate to you. Never claim that your solution can do what it cannot. Instead, prove to your audience that you have tested your solution, and provide an illustration.

Admittedly, this is rather extensive to explain. Especially with English as my second language. So, I hope that I have sufficiently simplified my presentational strategy with colour and design.

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