Day 4: Build Your Launch Funnel & Audience
Day 4 is all about building anticipation and creating a launch funnel that funnels your audience towards your irresistible info product!
Here’s what we’ll tackle today:
1. Understanding Launch Funnels:
- Visualize the flow: A launch funnel is a multi-step process that guides potential customers towards your product launch. It could involve capturing email addresses, offering free previews, or showcasing testimonials.
2. Choosing Your Funnel Builder:
- Pick the right tool: Several free and paid tools can help you build your launch funnel. Explore options like ClickFunnels, Leadpages, or even Mailchimp for basic email capture funnels.
3. Crafting Compelling Opt-In Offers:
- Give something valuable away! Offer a free lead magnet, like a cheat sheet, checklist, or mini-course, in exchange for your audience’s email address. This incentivizes them to join your funnel and builds trust in your expertise.
4. Building Your Email Sequence:
- Nurture the relationship: Craft a series of engaging emails that educate your audience about the problem your info product solves, showcase its benefits, and build excitement for the launch. Consider including a mix of informational and promotional emails.
5. Pre-Launch Hype:
- Create a buzz! Explore social media marketing, blog posts, or even paid advertising to create pre-launch buzz. Generate excitement for your info product and encourage people to join your launch funnel.
Bonus Tip:
- Track & Analyze: Most funnel builders provide analytics to track your funnel’s performance. Use this data to identify any bottlenecks and refine your strategy for future launches.
By the end of Day 4, you should have a basic launch funnel set up and an email sequence ready to nurture your audience! Remember, a well-designed launch funnel is key to attracting a swarm of eager buyers for your info product launch.
Want to dive deeper into launch funnel strategies and discover powerful pre-launch tactics? The FREE training and PLR products package we mentioned earlier is a goldmine of valuable resources! Don’t miss out on this opportunity — grab your free resources here!
Tomorrow, it’s launch day! Buckle up and get ready to celebrate your first sale — and watch many more follow!
P.S. If you missed any of the previous 4 days training you can catch up here:
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