What is Ad Ops?

What is Ad Ops?

Ad Ops, or Advertising Operations, is the behind-the-scenes process of managing and optimizing digital advertising campaigns. It involves planning, executing, and analyzing online ads, ensuring seamless delivery and maximum ROI for advertisers.

Basics of Ad Ops:

• Ad serving and ad management
• Campaign setup and trafficking
• Ad targeting and retargeting
• Ad format and creative management
• Yield management and optimization
• Data analysis and reporting

Learning Ad Ops and Digital Marketing:

• Online courses: HubSpot Academy, Google Digital Garage, Coursera, Udemy
• Industry certifications: Google Ads Certification, Facebook Blueprint Certification
• Professional associations: IAB (Interactive Advertising Bureau), DMA (Data & Marketing Association)
• Conferences and webinars: AdWeek, Dmexco, AdExchanger
• Blogs and podcasts: AdExchanger, The Drum, Digital Marketing Podcast

Building a Career in Ad Ops:

• Entry-level roles: Ad Ops Coordinator, Digital Media Planner
• Mid-level roles: Ad Ops Manager, Campaign Manager
• Senior roles: Ad Ops Director, Head of Digital Marketing
• Companies: Advertising agencies, publishers, ad tech companies (Google, Facebook, Amazon)

Certifications:

• Google Ads Certification
• Facebook Blueprint Certification
• IAB Digital Media Buyer and Planner Certification
• HubSpot Inbound Marketing Certification

Staying Relevant:

• Continuous learning and upskilling
• Industry events and conferences
• Networking and professional associations
• Staying updated on industry trends and technologies

Ad Ops is a dynamic field, and staying curious and adaptable is key to success. By building a strong foundation and continuously learning, you can thrive in this exciting and ever-evolving industry!