The Best Times to Post on Social Media in 2024
You know they say — the Internet never sleeps! If that’s the case though, when’s the best time to reach those five billion social media users, and how?
Today we’re clearing the air on the best times to post on social media, along with the best content to post on each platform. Stay tuned as we cover:
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What are the best times to post on social media?
Unfortunately, there is no best time to post on social media that works for all platforms. Every platform has a unique user base that uses it for different purposes, meaning peak user engagement hours vary from platform to platform. Not all peak hours overlap, so we can’t definitively pinpoint a universal “best time” to post on social media.
However, since each platform has peak hours, we can determine the best times to post on specific social media channels.
Check out this cheat sheet for the best times to post on social media based on platform:
| PLATFORM | BEST TIME TO POST |
| 7 a.m. — 8 a.m. on weekdays | |
| 9 a.m. — 10 a.m. on weekdays | |
| X/Twitter | 11 a.m. on Mondays & Fridays |
| 9 a.m. — 5 p.m. on weekdays | |
| YouTube | 3 p.m. — 4 p.m. on Fridays |
| TikTok | 2 p.m. on Mondays, 4 p.m. on Wednesdays, 8 a.m. on Sundays |
Best times to post on Instagram
Data shows that the best times to post on Instagram are weekdays between 9 a.m. and 10 a.m., with Mondays and Fridays at 7 a.m. being the best overall days to post.
While the best days to post are Mondays and Fridays, hourly user engagement peaks during each day of the week at the following times:
| M | 7 a.m. — 9 a.m. |
| T | 7 a.m. — 8 a.m. or 6 p.m. — 7 p.m. |
| W | 7 a.m. — 9 a.m. |
| T | 7 a.m. — 9 a.m. or 4 p.m. — 5 p.m. |
| F | 7 a.m. — 9 a.m. or 4 p.m. — 5 p.m. |
| S | 7 a.m. — 8 a.m. |
| S | 7 p.m. — 8 p.m. |
Best times to post on Facebook
The best times to post on Facebook are 9 a.m. to 10 a.m. on weekdays. Specifically, the best day and time to post on Facebook is Fridays at 10 a.m. Hourly engagement rates peak during these timeframes.
Overall, the best days of the week to post on Facebook are Fridays, Mondays, and Tuesdays. When it comes to each day of the week, the best times to post on Facebook are:
| M | 9 a.m. — 11 a.m. |
| T | 9 a.m. — 10 a.m. |
| W | 9 a.m. — 12 p.m. |
| T | 10 a.m. — 11 a.m. |
| F | 10 a.m. |
| S | 9 a.m. — 11 a.m. |
| S | 9 a.m. — 11 a.m. |
Best times to post on X/Twitter
The best times to post on X/Twitter are Mondays and Fridays at 11 a.m., while the best overall day to post on X/Twitter is Monday. Digging into specifics, you’ll find that peak times to post on X/Twitter hover around early mornings and late nights.
Get more details on the best times to post on X/Twitter for each day below:
| M | 11 a.m. — 12 p.m. |
| T | 11 a.m. — 12 p.m. |
| W | 12 p.m. — 1 p.m. or 3 p.m. — 5 p.m. |
| T | 10 a.m. — 12 p.m. or 12 a.m. — 1 a.m. |
| F | 11 a.m. — 12 p.m. |
| S | 10 p.m. — 11 p.m. |
| S | 7 p.m. — 8 p.m. or 12 a.m. — 1 a.m. |
Best times to post on LinkedIn
LinkedIn is a professional social networking site, so it’s no surprise that the best time to post on the platform is 9 a.m. to 5 p.m. on weekdays. Reaching users on LinkedIn is best done Monday to Friday, the typical work week, when people are most active on it.
During the weekend, user engagement drops significantly. But, that doesn’t mean posting on LinkedIn on those days is a lost cause. Check out the best times to post on LinkedIn each day of the week below:
| M | 9 a.m. — 5 p.m. |
| T | 9 a.m. — 5 p.m. |
| W | 9 a.m. — 5 p.m. |
| T | 9 a.m. — 5 p.m. |
| F | 9 a.m. — 5 p.m. |
| S | 10 p.m. — 11 p.m. |
| S | 7 a.m. — 8 a.m. |
Best times to post on YouTube
Fridays from 3 p.m. to 5 p.m. are the best times to post on YouTube. Like X/Twitter, YouTube’s peak engagement times are less predictable and vary from day to day:
| M | 5 p.m. — 6 p.m. |
| T | 2 p.m. — 3 p.m. |
| W | 9 a.m. — 10 a.m. |
| T | 6 p.m. — 7 p.m. |
| F | 3 p.m. — 5 p.m. |
| S | 3 p.m. — 6 p.m. |
| S | 11 a.m. — 12 p.m. |
Best times to post on TikTok
The best times to post on TikTok vary significantly from day to day. Ultimately, the best days and times to post on TikTok are Mondays at 2 p.m., Wednesdays at 4 p.m., and Saturdays at 8 a.m.
When looking at specific days, the best times to post on TikTok are:
| M | 2 p.m. — 3 p.m. |
| T | 10 a.m. — 11 a.m. |
| W | 4 p.m. — 6 p.m. |
| T | 2 p.m. — 3 p.m. or 4 p.m. — 5 p.m. |
| F | 10 a.m. — 12 p.m. |
| S | 8 a.m. — 9 a.m. |
| S | 11 a.m. — 12 p.m. |
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