What Does A Social Media Ad Cost?
How Much Does Social Media Advertising Cost?
Social media advertising costs anywhere between $650-$2500 a month or more paid to the person or agency managing your account with an additional $200-$50,000 in ad spend paid to the platform.
These numbers vary depending on your business goals and budget as well as the platform you plan to advertise on.
What Does A Social Media Ad Cost?
A social media ad can cost anywhere from $1-$50 a day at minimum. Social media ad costs will vary from platform to platform and it also depends on what actions you’re paying for, such as an impression or a link click.
These are the average cost per actions per platform:
- Instagram ads costs about $0.01 – $4 per action
- Facebook ads cost about $0.01-$5.47 per action
- LinkedIn ads cost about $0.26 – $8 per action
- Pinterest ads cost about $0 – $2 per action
- YouTube ads cost about $0.31 – $0.40 per view
- Twitter ads cost about $0.26 – $2.00 per action
The Cost of Social Advertising by Minimum Ad Budget
Social media ad costs range because different platforms require different minimum ad budgets. Check out what each platform requires as a minimum ad budget.
| Social Media Platform | Minimum Ad Budget |
|---|---|
| $1/day for ad sets that aim for impressions and $5/day or more for ads that have different goals | |
| $1/day for ad sets that aim for impressions and $5/day or more for ads that have different goals | |
| $10 a day or $100 lifetime budget | |
| Twitter/X | No minimum |
| $2.00 per day | |
| TikTok | $50.00 per day for campaigns, $20 per day for ad groups |
| YouTube | $10.00 per day |
The Cost of Social Advertising by Cost-Per-Click (CPC)
The average CPC for social media ads also varies by platform because each platform has a different number of users, different engagement rates and some have different demographics. Here are the average CPCs for social media ads by platform:
| Social Media Platform | Average CPC |
|---|---|
| $0.26 – $0.97 | |
| $0.01-$3.56 | |
| $2.00-$5.26 | |
| Twitter/X | $0.38 |
| $0.01-$1.50 | |
| TikTok | $1.00 |
| YouTube | $0.25-$3.21 |
The Cost of Social Advertising by Cost-Per-Mille (CPM)
The average CPM for social media ads is different across platforms due to the size of the platforms and how many advertisers are trying to reach the same audience at the same time. Take a look at the average CPM for social media ads by platform.
| Social Media Platform | Average CPM |
|---|---|
| $1.01 – $7.19 | |
| $0.01-$7.91 | |
| $5.01-$8.00 | |
| Twitter/X | $6.46 |
| $0.01-$30.00 | |
| TikTok | $10.00 |
| YouTube | $9.68-$15.34 |
How Much Do Facebook Ads Cost?
On average, Facebook advertising costs the following amounts:
| CPC (cost per click) | $0.26 – $0.97 |
| CPM (cost per 1,000 impressions) | $1.01 – $7.19 |
| CPL (cost per like) | $0.01 – $1.08 |
| CPA (cost per action) | $0.01-$5.47 |
| CPD (cost per download) | $0-$5.00 |
| Average Ad Spend | $200-$50,000 per month |
| Ongoing Campaign Management | $650-$6,000 per month |
| Minimum Budget to Perform | The minimum daily budget for Facebook ads is $1/day for ad sets that aim for impressions and $5/day or more for ads that have other goals |
How Much Do Instagram Ads Cost?
On average, Instagram advertising costs the following amounts:
| CPC (cost per click) | $0.01-$3.56 |
| CPM (cost per 1,000 impressions) | $0.01-$7.91 |
| CPE (cost per engagement) | $0.02-$0.08 |
| Average Ad Spend | $200-$50,000 per month |
| Ongoing Campaign Management | $650-$6,000 per month |
| Minimum Budget to Perform | The minimum daily budget for Instagram ads is $1/day for ad sets that aim for impressions and $5/day or more for ads that have different goals |
How Much Do Linkedin Ads Cost?
On average, LinkedIn advertising costs the following amounts:
| CPC (cost per click) | $2.00-$5.26 |
| CPM (cost per 1,000 impressions) | $5.01-$8.00 |
| CPS (cost per send for sponsored InMail campaigns) | $0.26-$0.80 |
| CPO (cost-per-open) | $1.70 |
| Average Ad Spend | $200-$50,000 per month |
| Ongoing Campaign Management | $650-$6,000 per month |
| Minimum Budget to Perform | $10 a day or $100 lifetime budget |
How Much Do X (Twitter) Ads Cost?
On average, X advertising costs the following amounts:
| CPC (cost per click) | $0.38 |
| CPM (cost per 1,000 impressions) | $6.46 |
| CPFA (cost per first action for promoted posts) | $0.26-$0.50 |
| CPF (cost per follow for promoted accounts) | $1.01-$4.00 |
| CPE (cost per engagement) | $1.35 |
| CPD (cost per download) | $1.95 to $3.25 |
| Average Ad Spend | $200-$50,000 per month |
| Ongoing Campaign Management | $650-$6,000 per month |
| Minimum Budget to Perform | No minimum |
How Much Do Pinterest Ads Cost?
On average, Pinterest advertising costs the following amounts:
| CPC (cost per click) | $0.01-$1.50 |
| CPM (cost per 1,000 impressions) | $0.01-$30.00 |
| CPCO (cost per conversion) | $0.01-$2.00 |
| Average Ad Spend | $200-$50,000 per month |
| Ongoing Campaign Management | $650-$6,000 per month |
| Minimum Budget to Perform | $2.00 per day |
How Much Do TikTok Ads Cost?
On average, TikTok advertising costs the following amounts:
| CPC (cost per click) | $1.00 |
| CPM (cost per 1,000 impressions) | $10.00 |
| Average Ad Spend | $200-$50,000 per month |
| Ongoing Campaign Management | $650-$6,000 per month |
| Minimum Budget to Perform | $50.00 per day for campaigns, $20 per day for ad groups |
How Much Do Youtube Ads Cost?
On average, YouTube advertising costs the following amounts:
| CPC (cost per click) | $0.25-$3.21 |
| CPM (cost per 1,000 impressions) | $9.68-$15.34 |
| CPV (cost per view) | $0.10-$0.40 |
| Average Ad Spend | $200-$50,000 per month |
| Ongoing Campaign Management | $500 to $10,000 per month |
| Minimum Budget to Perform | $10.00 a day |
Social Media Ad Cost FAQs
How much do Facebook ads cost per 1,000?
Facebook ads cost anywhere from $1.01 to $7.19 per 1,000 impressions.
How much does it cost to advertise on social media?
It costs between $650-$2,500 a month or more to advertise on social media with an additional $200-$50,000 in ad spend paid to the platform.
How much should you pay for social media marketing?
You should pay between $650-$2500 a month or more depending on the number of ads you want to run, the number of platforms you want to run them on and the percentage of your audience you want to reach.
How much do 30 second ads cost?
30 second TV ads can cost over 50,000, whereas a 30 second ad on YouTube can cost $0.31-$0.40 per view, making social media ads an extremely affordable and profitable option for small businesses.
How much does 1 ad cost on Instagram?
On average, an Instagram ad costs $0.40-$0.70 per click.
How much should I spend on social media ads?
Small businesses on average spend between $750-$2500 a month and more on social media ads.
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