Much of our digital diet is dictated by social media. There are certain set of rules you need to learn because,

The algorithm learns what make us tick.

But the question is why to learn? When algorithm don’t take care of us?

Because, Algorithms don’t ever serve consumers since its birth. It is designed to have a mission to serve the bottom line of social media companies — by holding user attention’ as long as possible,

Every second of viewing makes millions of advertising dollars, the main revenue source for these free platforms. Once a wise man famously written, “If you’re not paying for the product, you are the product.”

“By carefully monitoring user actions, algorithms continuously improve their knowledge. Every like or repost on Instagram helps them sharpen their grasp of your interests, allowing them to recommend even more captivating content down the line.”

HERE ARE THE 5 STEP PROCESS TO BEAT SOCIAL MEDIA ALGORITHM:

1. SHARE INFLUENCER CONTENT ON YOUR SOCIAL ACCOUNTS:

You need to share UGC content on your account, because it could boost engagements but also power up your consumer’s trust more than 85% users

attract visual UGC over images or videos. (It also produces 6.9 times higher engagement than branded content.

You can partner up with micro influencers, collaborate and negotiate with them to post content on their channels and yours too by taking their consent.

You can also create influencer content on your channel to draw attention from the influencer followers.

2. MAKING A GENUINE BRAND-AUDIENCE CONNECTION:

Don’t try to adopt common trends where algorithm appears promote most of it, just try to create content that builds empathy with your audience. Just be brave to use words that are unique and crispy. Share content that speaks to your audience primal desires,

Be like SETH GODIN, He doesn’t care about algorithm, He uses practical empathy and his mission is to make change happen.

Build relationship that algorithm won’t shake easily. Now starts with a mission to build community and loyalty in your brand.

3. ENGAGE LIKE YOU ENGAGE WITH THE PEOPLE YOU LOVE:

Don’t just broadcast your content, you are not a news channel.

Let’s chat with your audience, HOST Q/A sessions, run polls, reply to comments, share content that produce discussions.

Did you listen this famous quote: SHOW RESPECT, HAVE RESPECT.

We need to focus on three things;

1. US.

2. PEOPLE.

3. PLATFORM.

But we only focus on US. people and platform because it work together, and when it comes to platform, we don’t even think, what it wants.

The more you have empathy with platform, the more platform shows

empathy with you.

4. BUILD AN OMNI CHANNEL PRESENCE:

We have a limiting belief that we need to focus on one platform.

Just because we listened from famous motivational speakers,

like; focus on one thing.

Thats not true in social media.

Because You don’t know from where your content get explode.

So, use multi-channel strategy, be limitless.

Just present on every channel footnote, because no matter where the wind blows you are standing strong.

You need to repurpose your content for omni channel platform;

For Example; If you have written 2 long form articles.

Now create bits and pieces of the content like this:

for Instagram, TIKTOK, reels, shorts

for FACEBOOK and YOUTUBE; videos

for google; blogpost

for QUORA, medium; short form articles.

for emails; change it to newsletter.

Thats how expand your communication strategy, publish it through multiple channels, and make the most of each platform from one piece of content.

5. CREATE AN INFLUENCER POD/MINI TO MICRO LEVEL:

Just invite 10 influencers form your niche.

Your task is to request influencers for engaging with your latest content, as soon as its published.

You need to persuade them to like the post, share it, or write a comment.

Did you see instagram pod? They were very popular till 2023.

And it was begun from 2016, But the social network decided to change the engagement strategy.

Now there are groups on facebook to experiment.

Just to power up your algorithm ranking, experiment with mix of macro to micro influencers and collaborate with them for pod campaigns to long term partnership, with influencers who you can recognize as advocates of your brand.

CONCLUSION:

Now get out of the frustration, Because You understand what are the algorithm proof tactics to boost traffic and engagement,

The trend has been changed, the behavior metrics is completely write-off with information age,

Now every marketer out there wants to beat algorithm because, every minute the trends are changing, and social media is leading the pack.

Now you need to be on social media with mission. Not to just sell your product, or for follower growth.

Just get out of the hurdle of almighty algorithm and dive into it with these tactics.

Good luck to you.