How to Promote Your Online Store: Marketing Strategies to Build a Robust Ecommerce Channel

If your offline business is successful, marketing is nothing new to you. However, the methods for bringing customers to your internet store may be a very different animal.

You’ll be able to reach more potential customers with your online store than ever before, and you’ll have total control over how they shop. However, this is not a case of “if you build it, they will come.”

In this post, we’ll discuss some of the top strategies for promoting your new online store to potential customers. We’ll discuss not just how to increase website traffic but also how to combine marketing for your offline company with that for your online store.

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Driving Traffic to Your Online Store

You can consider three key audiences while pro moting your e-commerce website:

Customers that have already visited your store or at least are aware of it

People who are interested in the kind of product you sell

People who, if they knew about your goods, would be interested in it

Even if it’s an oversimplified way to think about it, this three-pronged strategy might assist you consider your various marketing initiatives and how to allocate your time and resources.

You should have a direct channel of connection with your initial audience, those who are aware of you, whether it be through email correspondence, content marketing, or social media. Direct and “free” communication with them is possible (not counting any budget you might spend on tools).

You must devise strategies to help your second audience learn about your offerings that satisfy their wants. This can include search engine marketing, content development (such as blogging), and search engine optimization (SEO).

You must consider brand awareness when thinking about your third audience. Do you have a solution for an issue that they are yet unaware of? Or is your intended market utilizing a rival’s product? The responses will affect how you go about your marketing.

You can begin promoting your website to your current consumer base after your store is set up. Additionally, we’ll discuss how to use your advertising money wisely to get your message in front of traffic with high intent and how to make it simple for new buyers interested in your product to find your website.

10 Marketing Tactics to Promote Your Online Store

Let’s look at eight strategies you may use to boost traffic to your new online store, from marketing to existing consumers to obtaining new ones.

1. Utilize (and keep building) your email list.

Having a solid email marketing plan is crucial, even for brick and mortar businesses. Gather as many email addresses as you can from people interested in your events, customers, and potential customers. When you start selling, you’ll be able to notify everyone via an email that they can go to your store’s website.

It can be a good idea to consider a promotion for your email list subscribers or even a discount for referrals to entice users to tell their friends and family about your website.

Keep collecting email addresses on your website because email is still one of the best marketing tools available to e-commerce businesses. In exchange for a little discount, such as 15% off their first purchase or free shipping, several firms employ pop-up boxes to ask customers to submit their email addresses.

Additionally, you need to confirm that your email list is receiving regular communication from you. Establish a regular email cadence and include specials, fresh material, new product introductions, and other updates that can tempt them to visit your website.

2. Boost your organic social presence.

You should seize every chance to increase digital engagement for your online business. Giving a little additional attention to your social media channels and making sure they are filled with lively photographs and interesting videos is one of the simplest and most efficient methods to do this.

We adore how Bon Bon Bon uses their Instagram account to display these exquisite pictures of their merchandise. Hosting freebies, collaborating with bloggers that are active in your field, and utilizing relevant hashtags are additional excellent methods to leverage social media.

This is the time to expand on your social media presence if you already have a devoted following. Increase the number of times you post, and spend a little more time producing compelling short films and rich visual content. Increasing engagement with your followers raises the likelihood that their followers will become aware of your brand. Embrace user-generated content and encourage sharing.

If you need to improve your social media presence, do so right away.

You are not required to be everywhere. Ensure that you are present on the channels that are suitable for your target audience and concentrate your efforts there.

3. Optimize your site for SEO.

Search engine optimization (SEO) covers a wide range of topics, therefore attempting to improve can send you spiraling into a very dark rabbit hole. If you’re just getting started, consider the following.

Consider your user’s perspective. How does your target market discuss your products? What do they want to know?

Pay attention to the text on the page. On-page content includes things like product names and descriptions, pictures, any blogs you may have, and other content you may have. Make sure the material answers your consumers’ inquiries and employs terminology they could readily use when looking for relevant products.

Furthermore, meta tags are crucial. A search engine’s title tags, which function as headlines, aid it in determining the subject matter of each page. Your website’s pages should each have their own distinct title tag. The meta descriptions for each page are concise summaries. Users will notice your title tag and meta description before anything else when your website appears on a search engine results page.

4. Create interesting, useful content.

A smart strategy to drive traffic to your website and offer valuable content that establishes your brand as an authority voice in your industry is to write excellent content for individuals eager to buy your products.

Robert Ellis, the proprietor of Bavarian Clockworks, set out to create comprehensive reference sites when he opened his e-commerce storefront so that customers could learn more about his products, which were genuine German cuckoo clocks.

Our user manuals are the foundation of the website, according to Ellis. They offer enormous value to potential clients, and SEO benefits greatly.

5. Try out Google Ads.

In order to rank top in search engine results pages, you can bid on keywords while using Google Ads for search engine marketing. Search engine optimization is all about obtaining the desired “top spot,” but be aware that Google Ads will still appear first.

Since search engine marketing doesn’t involve any design work and may be quite efficient at bringing in new visitors, it’s a terrific approach to promote your website. Results are provided in real time, and you can modify your campaign strategies as you go based on performance.

6. Advertise on social platforms.

Because you know people utilize social media, it’s an excellent area to concentrate your advertising efforts. Which route would be the greatest to place a billboard if you were planning to buy one? Consider social media marketing in the same way.

You should concentrate your efforts on Instagram if your audience spends a lot of time there but not on Twitter.

Ads can include images and moving pictures, but start out modestly. A photo advertisement is a fantastic method to introduce new people to your goods. Try using straightforward, captivating images of your product in use, and then tweak your strategies based on how it does throughout the first few weeks.

7. Partner with complementary brands.

To cross-promote, establish alliances with other brands. Find a company with a complementary product and a similar target market. Each business partner so reaches a completely fresh yet pertinent audience. If you sell outdoor equipment, for instance, a relationship with a company that specializes in hiking shoes would be appropriate.

There are different ways to cross-promote, and you may do it at every stage of the funnel. Top-of-funnel activities include things like joint-sponsoring a podcast or blog about outdoor living. A co-branded gift guide can be a terrific idea depending on the season. You could also run promotions at the bottom of the funnel, such as giving customers who buy one product a discount when they buy another.

8. Participate in online events and discussions.

There may be chances to raise brand awareness within target communities as online communication and events grow in popularity. Take advantage of your skills to promote your company by taking part in webinars or online conferences.

Take use of any possibilities for online markets and malls.

9. Consider using influencer marketing.

Influencers are people with significant online followings who have the ability to “influence” their followers’ purchasing decisions.

Working with the proper influencer can increase brand awareness by putting your product in front of a large number of potential customers. Make sure your chosen influencer’s following and brand values match those of your target audience in order to maximize the effectiveness of influencer marketing.

A blogger writing about your product, a social media user reviewing or showcasing your product, or an influencer speaking about your product at an event are all examples of common influencer marketing strategies.

10. Leverage your offline store(s).

If your brick-and-mortar company has a strong brand and a devoted following, you may leverage the time you spend with them in person to promote your new online store.

For instance, you may assist clients continue to engage with your business long after they leave the store by using non-intrusive methods. This can involve requesting their email addresses at checkout, informing them about your customer loyalty program, if you have one, and letting them know about any social media campaigns you are running that they might want to follow.

Offer flyers with discount codes so customers can distribute them to friends and family who might not be in the area of your actual store. Your in-person clients can serve as your biggest evangelists and aid in the wide dissemination of your message.

Conclusion

It may seem difficult to start selling online or to develop your online presence into a crucial retail channel, but it’s more than possible if you take things slowly.

Maintain consistency, exercise patience, and refrain from taking on too much at once to avoid becoming overwhelmed. Pick a handful of these marketing strategies that you believe will be most profitable for your company. Once you start to see results, you can then refine and adapt.

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