43 Top PPC Agencies – 2024 Rankings

Top PPC Agencies

Hiring a PPC agency can skyrocket your PPC ad results and increase your overall ROI with more leads and sales but only if you choose an experienced PPC agency that knows what they’re doing. Today we’re breaking down the top 43 PPC companies from around the world to help you choose the right PPC management services for your business.

Best Pay-Per-Click (PPC) Company Rankings

PPC Agency Hiring Guide

As you choose the best PPC agency to hire, consider these questions in our PPC agency hiring guide.

What is a PPC agency?

A PPC agency, which stands for Pay-Per-Click agency, is one that specializes in ranking businesses high in the Google search engine results pages (SERPs) with paid ads.

These are the different types of PPC ads agencies create, execute, and manage across different platforms:

• Paid search ads
• Retargeting and remarketing ads
• Display ads
• Banner ads
• Social media ads

What services do PPC companies provide?

PPC companies usually provide 4 main services:

• Ad Account Audit: Before executing new campaigns, companies usually look at your existing campaigns to determine any gaps, weaknesses or opportunities for improvement.
• PPC Strategy: From there, agencies will plan out a paid media strategy that makes sense for your specific business given your niche, target market, competitors, goals and budget. They’ll determine which keywords you should rank for.
• Ad Creation: Your PPC company will create your ad visuals (if needed), copy and campaigns from scratch using industry best practices.
• Campaign Monitoring: Daily monitoring and optimization will take place along with analytical reports to ensure your accounts are driving the most results possible.

Some additional tasks that PPC companies execute in providing these services include the following:

• Competitor Analysis
• Target Market Research
• Retargeting Campaign
• CRO
• A/B Testing
• Custom Reporting

How do PPC agencies bill clients?

There are 6 different ways PPC agencies can bill clients: flat fees, hourly rates, percentage of ad spend, performance-based fees, project-based fees and hybrid fees. We’ll break down the pros and cons of each PPC pricing model here.

Pricing Model	Description	Pros	Cons
Flat Fee	The flat fee model means you pay a one-time fee per month, in addition to a potential one-time setup fee your first month.	You can expect predictable pricing and billing. You can budget easily and accordingly.	The flat fee can increase depending on the complexity of your ad campaigns and size of your ad budget.
Hourly Rate	The hourly rate model means you pay a certain fee per hour for an agreed upon amount of hours.	You can get specific tasks done quickly for a small fee without paying for a full range of services.	This often means you’re utilizing a freelancer PPC manager, and those can be hit or miss in terms of level of expertise and ability.
Percentage of Ad Spend	The percentage of ad spend model means the cost of your PPC services is a percentage of your monthly ad budget, usually 10%-20%.	If you have a smaller ad budget, you’ll pay less in service fees each month.	The bigger your ad budget is, the bigger your service fee is going to be. Agencies that operate off this model also often have a minimum ad budget requirement that small businesses can’t always meet.
Performance-Based Fee	The performance-based pricing model means the agency is working on commission and only charging when they provide the agreed upon results, such as leads, demo requests, free trial signups, inbound calls or direct sales.	You only pay when the agency provides the results you’re looking for.	Most agencies do not operate on this model as PPC results can be unpredictable and fluctuate month to month. An alternative that some agencies implement is Milestone Pricing, where you pay for more predictable metrics such as website traffic, increased average order value (AOV), customer lifetime value (CLV), lower bounce rates and increased session times.
Project-Based Fee	The project-based pricing model means the agency is working to complete one project with the scope of that project being agreed upon by both parties.	You’re only paying for the exact project and tasks within it that you want done.	Individual projects do not usually include full-service tasks. The project may get completed but other things that are outside the scope of work of the project may still need to be done in order for your business to actually reap the benefits.
Hybrid Model	The hybrid model can include a combination of any of the other pricing models to accommodate a variety of different small and mid-sized businesses.	This model offers flexible pricing based on each business’s needs, goals, and budget.	This model can sometimes result in complicated billing and less transparent fees than the flat fee model.

Why do I need a PPC agency?

Businesses need a PPC agency to ensure they are driving leads and sales from online search engines at a profitable rate.

These are the top benefits of working with a PPC agency:

• Increased, high-intent website traffic
• Increased brand awareness
• Higher click-through-rate (CTR) from your ads
• Higher rankings than your competitors
• Traceable results
• Increase in leads, sales and ROI

How does PPC work?

PPC, which stands for pay-per-click, is when you pay a search engine platform like Google or Bing to place one of your ads at the top of the search results for a relevant keyword, and you pay every time someone clicks on the ad.

The idea is that you’re paying to appear for high-intent keywords that people search when they need your product or service, so the click is more likely to convert into a customer.

What are some examples of PPC?

Some of examples of PPC are:

• Paid Search Ads: Text ads found at the top and bottom of the SERPs and marked as a paid ad
• Display Ads: Visual ads appearing on Google’s partner websites
• Google Shopping Ads: Product ads with product names and prices in a shoppable, carousel format about the main search results
• In-Stream Ads: Video ads appearing before, during or after YouTube videos or on a non-skippable sidebar
• Social Media Ads: Visual ads appearing in many difference placements across platforms like Facebook, Instagram and LinkedIn
• Email Sponsored Ads: Ads displayed in the inbox of targeted users

Is PPC faster than SEO?

Yes, PPC is faster than SEO. The reason is because with PPC, it can take minutes to get visibility in the search results whereas with SEO it can take months.

Here’s a quick chart to break down PPC vs SEO:

Criteria	PPC	SEO
Visibility at the top of the SERPs	Happens instantly upon launch of ads	Happens within 6-12 months or more with ongoing SEO being done
Conversion Rate	2.35%	2.4%
Strategy Length	Short-Term	Long-Term
Expense	Paid Strategy	Organic Strategy

How do you choose the best PPC agency?

Choose the best PPC agency by following these 9 steps:

1. Define your goals and identify what you would call a successful partnership. What are you looking to gain from this partnership?
2. Based on your goals, define your budget. Determine how much you can reasonably spend to acquire new leads or sales.
3. Evaluate PPC agencies based on their services, experience and expertise.
4. Make sure they are Google Partners and look for any other notable certifications.
5. Read their client reviews and case studies to understand if other businesses like yours have been happy with their work.
6. Make a list of the top 3 agencies you are most interested in working with based on the data you’ve collected so far.
7. Set up calls to interview each of the 3 agencies and get a quote and proposal.
8. Compare the proposals, communication styles, services, fees and benefits of each agency against each other to see which one would best suit your business.
9. Contact the winning PPC agency to get the partnership started.

What questions should I ask PPC companies before hiring one?

There are 13 questions you should ask PPC companies before hiring one:

1. Do you have experience, case studies, and testimonials in running PPC ads for my specific industry?
2. Are you a Google Certified Partner? Do you have any other PPC certifications?
3. How many clients do you work with at any given time?
4. How do you perform target market research and competitor research?
5. How do you identify the right keywords to go over for my specific business?
6. What agency-grade PPC tools do you use?
7. How do you stay on top of current PPC trends?
8. What PPC strategies do you recommend for my business given our struggles and goals?
9. How do you track results and how often do you provide reports?
10. How soon can we expect to start seeing the results we want?
11. Who will be my dedicated point of contact overseeing the account and what is their background/level of expertise?
12. What will you need from us in order to execute this campaign?
13. How much are your services and can we see a transparent, itemized bill? Do you offer discounts for bundled services?

What are the best PPC agencies in the U.S.?

The best PPC agencies in the U.S include LYFE Marketing and two others.

AGENCY	STAR RATINGS	NUMBER OF GOOGLE REVIEWS
LYFE Marketing	4.5	383 Google Reviews
Digital Dot	4.0	63 Reviews
Brick Marketing	0.0	0 Google Reviews

PPC Agency FAQs

What is the best PPC platform?

The best PPC platform is Google because it is the most-used search engine, thus putting your brand in front of hundreds of thousands of relevant customers.

How do I choose a good PPC agency?

You choose a good PPC agency by evaluating their experience, reviews, case studies, rates and testimonials to determine if they have the expertise to provide effective services at an affordable cost.

How much does it cost to hire a PPC agency?

It costs $500 to $10,000 a month on average to hire a PPC agency.

What are the best PPC rates?

The best PPC rates average from about $500-$10,000 a month as that usually ensures you’re receiving expert help while still profiting from the services.

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