THE PILLARS OF SOCIAL MEDIA MARKETING

Before you can boast of yourself as a social media manager, you need to know the nitty-gritty of what it takes to attract leads, drive engagement, and create emotional connections with your audiences using different social media platforms.

You know, social media is an excellent way to increase brand awareness. Brand awareness refers to how familiar people are with a particular business or product.
So, what are these pillars of social media marketing? Well, they are as follows:

1. Strategy
   2. Planning and publishing
   3. Listening and engagement
   4. Analytics and reporting
   5. Paid social media

Well, let me take my ample time to explain what these mean.

1. Strategy: By developing a clear social media strategy that aligns with your business goals to help guide your actions and decisions on social media platforms.

2. Planning and Publishing: Creating an editorial calendar, planning content in advance, and publishing it at optimal times to reach your audience effectively.

3. Listening and Engagement: Monitoring conversations, engaging with your audience, responding to comments and messages, and building relationships with followers.

4. Analytics and Reporting: This means measuring the performance of your social media efforts through analytics tools, tracking key metrics, analyzing data, and using insights to optimize future strategies.

5. Paid Social Media: Employing paid advertising on social media platforms to reach a wider audience, increase brand awareness, drive traffic, and achieve specific marketing objectives.

As a social media manager or content creator, there’s need for you to take cognizance of these pillars in order to make your content stand out and reach the target audiences.