Online shopping in Denmark

The top 10 online shops in Denmark.

Denmark, along with Sweden, has a very developed online marketplace. Within the Nordic and Baltic regions, both nations are in the forefront. The top five competitors in the Danish top ten, though, are not Danish businesses.

The market share for e-commerce in Denmark is 98%, which indicates that Internet penetration is quite Digital Marketing high and is thus the ideal foundation for e-commerce, which has grown in almost all service areas. Despite the fact that the epidemic explains the rise in e-commerce usage, this pattern is anticipated to persist once the virus is over. The percentages of e-commerce in this article are based on official Danish trade data from 2018.

Zalando appears to be the leading online retailer in Denmark and the biggest fashion-focused website in Europe, accounting for 3.4% of all e-commerce. It is recognized as the most cutting-edge fashion platform in Europe and offers more than 4000 brands that are offered in 20 nations. Furthermore, Zalando and Sephora, the top omnichannel prestige beauty retailer in the world, recently announced a strategic alliance to build the ultimate online prestige beauty destination for millions of Zalando customers and to revolutionize online beauty shopping.

2% of Danish e-commerce transactions were conducted on the American global marketplace Amazon. Almost 2 million small and medium-sized businesses sell their goods on the Amazon platform globally, accounting for about 60% of Amazon’s enormous retail industry. Due to their extensive commercial reach, many of the items in their online stores can still be delivered the next day.

H&M (Hennes & Mauritz AB), a Swedish multinational that has been selling clothing since 1947 in Sweden and since 1967 in Denmark, sits closely behind Amazon with a 1.9% market share. The H&M Group aims to deliver high-quality clothing at reasonable costs in their over 5.000 stores throughout 73 nations.

The American multinational company Wish.com, which primarily specializes in electrical items, came in second at 1.8%. Despite only being founded in 2010, it has already grown to be the sixth-largest global retailer of electronic goods, with over 500 million customers drawn to wish.com’s low costs.

In Denmark, there are more than 5.77 million residents, and 98% of them utilize the Internet.

The largest international American marketplace, eBay came in second with 1.7% and is accessible in 30 different countries (190 markets). On eBay, you can buy and sell a wide range of things, including some well-known Danish wooden designs. Top brands, low prices, and free shipping are available on many items.

With 1.6% of the market share, Coop, a Danish company founded in 2002 with more than 1.000 shops and a combination of popular grocery chain names, was the sixth-largest e-commerce participant in this group (Kvickly, SuperBrugsen, DagliBrugsen, Fakta and Irma).

Nemlig.com was noteworthy for receiving 1.3% of all trade in 2018. Due to the pandemic’s enormous rise in e-commerce, according to the official e-commerce comparative numbers for 2020, this Danish player may probably be much higher than seventh place right now.

At 1.2%, Bilka (a Danish grocery chain that successfully implemented the ability to order and pick up goods in a drive-through lane), Elgiganten (a Norwegian electronics and other household goods chain), and Saxo Boghandel (a Swedish furniture retailer) came in last.

In Denmark, there are more than 5.77 million residents, and 98 percent of them utilize the Internet. According to 2019 Statistics, 86 percent of all Internet users in Denmark made online purchases in the previous year. Online shoppers in Denmark now spend an average of 3,567 EUR annually, and that number is rising. In addition, according to eMarketer’s Worldwide Mobile forecast report, Denmark has the highest worldwide smartphone penetration rate at 77%.

Dankort is by far the most widely used payment method in Denmark, according to a 2020 survey. Dankort, Denmark’s national debit card, doubles as a credit card when used overseas. MobilePay, a mobile payment solution from Danske Bank that is also available in Finland and Norway, is another well-liked payment option in Denmark. According to research from Nets, cards are the preferred mode of payment in Denmark (62%), followed by MobilePay (25%), and PayPal (6%). All ages enjoy playing cards, but older generations particularly enjoy them.

Danish e-commerce generated revenues of EUR 19.5 billion in 2019 and is projected to surpass EUR 22 billion by the end of 2021.