Once upon a time, in the heart of the Enchanted Forest, the animals decided to organize the Great Forest Race with Remy the Rabbit and Timothy the Tortoise.

This might be an exciting evening tale for your kiddo but we know how exactly this is going to end.

Ya, Remy feeling a bit too confident, decided to take a nap under a tree mid-race, believing he had plenty of time before Timothy would catch up. Well ultimately, Timothy crossed the finish line just ahead of Remy teaching us how Slow and steady wins the race!

And, why am I telling you this today? Because, in the enchanted jungle of digital marketing we too have Remy the Rabbit aka PPC traffic, and Timothy the Tortoise aka The Organic Traffic. Remy (PPC) gives you instant but short-term results and Timothy (SEO) gives slower but long-lasting traffic.

Things just got exciting! Let me break it down in simple words for you.

What is Organic Traffic?

Organic traffic refers to the visitors who come to a website through unpaid, natural search engine results. These visitors find the website by entering relevant queries into search engines like Google, Bing, or Yahoo. Unlike paid traffic, which comes from advertisements, organic traffic is driven by the website’s visibility and ranking in search engine results pages (SERPs). It is considered a valuable source of traffic as it often indicates that the content is relevant and captivating, leading to higher credibility and potential for conversions. Organic traffic is a result of effective search engine optimization (SEO) strategies, content quality, and relevance.

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