“I’m afraid an Educational Email Course won’t work for me.”

This is a common concern and it’s justified. Building an EEC isn’t the magic win button that makes money rain from the sky. Nothing is.

However, there are case studies that show how EECs:

• Increase newsletter opt-in rates.
• Increase newsletter open rates.
• Create high-quality leads.

Below are three case studies that illustrate these benefits.

James Clear, Author Of Atomic Habits

The author of the #1 New York Times bestseller has an EEC.

His EEC is titled “30 Days to Better Habits.” The EEC talks about the content in his book. It’s just shown in the form of an email this time. An EEC doesn’t have to be a brand-new idea, it can be something you’ve already written about.

You can recreate existing content into this digital medium.

Ole Lehmann, Founder Of AI Solopreneur

Ole’s EEC got a conversion rate of 77%

On the high end, regular newsletter opt-ins tend to only get a conversion rate of 20% but the thing that makes EECs so valuable is the fact that the ceiling is much higher.

The clarity in an EEC gives customer’s incentive to opt in.

Jay Clouse, Founder of Creator Science

Jay talked about the results of his EEC here.

He mentioned how he appreciated that he could update his EEC whenever he’d like. This beats the perfectionist roadblock of not launching a digital product sooner.

An EEC can be constantly upgraded.

Conclusion

An educational email course won’t guarantee success.

However, what it will do is help capture a way higher percentage of web traffic generated through your site. It’s like buying a bigger net. If there are no fish in the pond, sure a bigger net is useless. But if there are fish in the pond having a bigger net will allow you to take more fish home per trip.

Consider investing in a bigger net for your business.