How marketing changed with time ?The New Era of Marketing

Marketing is an umbrella term consist many activities like selling , delivering products to customer , managing relationships with customer and many more. Intraditional marketing we use billboards, broadcasting, print and advertisement ,flyers,cold calling, handouts,business cards organising events . the cost of traditional marketing was very high when we compare it with digital marketing and in traditonal marketing we are not able to measure ROI. In 90’s we saw a rise of internet which changes whole process of marketing . many social media apps like facbook and instagram , snapchat also emerged because of internet . In now a days tradtional marketing comes to lowest because peoples are right now mostly is on mobile phones . so new form of marketing as emerged we call it DIGITAL MARKETING. The marketing done on digital platform is called digital marketing .

Now you can ask what is the need of digital marketing ?

The answer is simple right now approx everyone is using a smartphone and use atleast one social media platform and marketing is all about to convey message to peoples and social media is best platform for that we can reach our audience very easily without spending much money.

“The key question is not wheather to deploy internet technology — compines have no choice if they want to stay competitive but how to deploy it.”

Benefits of Digital Marketing over traditional Marketing:-

1. Larger target audience
2. Cost effective
3. Higher conversion Rate
4. measurablity
5. Versatile
6. Quicker reach
7. Personalizedd Messages and ads
8. Enhanched Customer Engagement
9. Effective analytics
10. Suitable for all types of businesses