Home
Ecommerce Marketing : 10 Strategies & Tips to Drive Sales — Part 2

Ecommerce Marketing : 10 Strategies & Tips to Drive Sales — Part 2

By 11/10/2024 Articles, digital-marketing, dropshipping, Ecommerce, Marketing, money 0 Comments

👉 Read part 1 first

5. Harness Google Shopping Ads

If you have the budget to run paid ads, Google Shopping Ads are the perfect way to pop up in top search results. In fact, the average Google Ads conversion rate was 3.75% across all industries in 2020. For eCommerce alone, it was around 2.81%.

So, today, if you are a new eCommerce startup trying to compete with big brands, ads are the best option for you to drive more sales. The ads allow you to target the relevant keywords and make your products appear at the top of Google search.

6. Use live chatbots

Besides social media and emails, live chatbots are the new way to interact with your customers. You can add a live chat feature to your website that will allow your customers to learn more about your products.

Additionally, live chat will help you better understand your customers’ needs and preferences.

Today, eCommerce companies use live chatbots for several purposes, such as improving user experience and mapping the buyer’s journey.

Despite being a B2B eCommerce company, Alive & Kickin’ Pizza Crust invests a lot in blogs. Here, the chatbot helps them drive sales by encouraging visitors to read their blogs.

7. Focus on user-generated content

User-generated content, aka UGC eCommerce marketing strategy, is both economical and results-driven. When your customers create content for you, it reduces your burden of content planning and creation.

Additionally, UGC helps to provide social proof for your business, which is important for driving more sales. That’s because 84% of people trust online reviews as much as they trust their friends’ opinions.

Therefore, make sure to include a variety of user-generated content in your eCommerce marketing funnel, such as:

  • Publishing customer reviews and testimonials on your website
  • Recording customer video testimonials and posting them on YouTube
  • Requesting your customers to tag your brand on social media
  • Asking your customers to create product tutorials, etc.

Put your email to get notified when part 3 is published.

Adblock test (Why?)

Related Posts