We all know Q4 costs are rising & costs are going to get more expensive.

We all know Q4 costs are rising & costs are going to get more expensive.

Make sure you are focusing on these approaches to help offset high costs:

1. Spend in channels where your target demographic is actively engaged, and where they are converting. Cut channels that aren’t driving the business forward

2. Focus on optimizing your landing pages to increase CVR and AOV

3. Build your organic momentum: Focus on PR hits, influencer deals, and brand partnerships

4. Stick to a few core KPIs that you can control and properly measure

5. Prioritize customer retention, segmentation, and personalization to core audience cohorts